Standard Chartered HK simplifies investment complexities with new campaign

Standard Chartered Hong Kong has launched its latest wealth management campaign in partnership with Leo Burnett Hong Kong, featuring local singer aka the "Diva of Asia" Kelly Chen.

The campaign also comes with a compelling narrative to reiterate the bank’s unique proposition of “Complexity made simple”, and reinforce its superiority in up-market wealth management services in the region.

This comes after the bank realised affluent clients know investment opportunities exist, but the rapid influx of information makes investment decisions more complex than ever. 

As Standard Chartered takes pride in making complex financial manoeuvres simple for affluent clients, the new campaign came about to reinforce this message amongst the affluent audience, and reinvigorate investment confidence amidst global economic uncertainties.

Chen was chosen to front the campaign as her many-sided commitments in life speak dearly to the affluent segment of Standard Chartered's audience, who often have to make tough, complex choices to navigate through aspects of life themselves. 

The campaign features the white noise in the market which has taken form to bring to life the ambiguities and complexities in investing, and the subsequent indecisiveness felt by many of the bank’s real clients.

Amidst geopolitical uncertainties, market fluctuations and daily financial headliners they contend with, these affluent individuals often lack the time necessary to properly digest and analyse all the information in order to make the right investment decisions.

As Chen decides to trust the bank on her investment journey, layers of surreal, bewildering optics unfolded and dissolved into clear prompts and gestures in the video, it demonstrates Standard Chartered's role in simplifying investment complexities. 

"Affluent clients know that investment opportunities abound, but in today's fast-paced world, the sheer volume of information can make investment decisions more complex than ever," said Haymans Fung, global head of marketing, wealth and retail banking marketing and head, wealth and retail banking marketing at Standard Chartered Hong Kong.

"By showcasing our multifaceted services, we hope to illustrate vividly in the campaign our longstanding commitment to addressing the diverse needs of time-starved individuals seeking a trusted partner to simplify their investment decisions," she added.

MARKETING-INTERACTIVE has reached out to Standard Chartered HK for more information. 

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