StanChart names Haymans Fung as global head of wealth and retail banking marketing

Standard Chartered's head of marketing of wealth and retail banking for Hong Kong Haymans Fung (pictured), has taken on an expanded role as global head of wealth and retail bank marketing.

Helming a double head of a global and a Hong Kong role, Fung will look after Hong Kong, Singapore, China, India, Korea, United Arab Emirates (UAE) and Taiwan markets.

She will report to Samir Subberwal, global head, wealth solutions, deposits and mortgages and chief client officer, wealth and retail banking, Standard Chartered Bank.

Fung's current role as head of marketing, wealth and retail banking Hong Kong continues. In her new global role, she will provide strategic leadership in developing the global marketing strategy. This will aim to accelerate the growth of the wealth and retail banking business, as well as reinforce the bank's position as one of the leading international wealth managers for affluent customers.

Furthermore, Fung will drive effectiveness through the use of customer insights and data analysis to ensure a client-centric omnichannel messaging and experience. She will also lead the bank’s digital marketing initiatives and foster a culture of innovation by exploring and implementing new technologies and digital tools.

Additionally, Fung will work closely with other business and functions in the bank to ensure the marketing strategy and campaign implementation of wealth and retail banking business is aligned and add value to all businesses of the bank globally.

According to her LinkedIn, Fung has been working at Standard Chartered for two years and 11 months, where she has been tasked at spearheading profitable expansion across the retail bank, private bank, and global partnerships, providing marketing support to the heads of both local and global divisions. During the time, she was also the chief customer officer at Mox Bank, a Fintech virtual bank by Standard Chartered.

For the credit card and personal loan business, Fung also led a performance marketing team that was responsible for end-to-end digital sales - driving prospects from lead to acquisition on all digital channels. 

Don’t miss: StanChart HK turns dim sum eatery into anti-fraud restaurant

Back in May, Standard Chartered Hong Kong transformed a dim sum eatery into an anti-fraud restaurant as part of its latest public educational campaign on fraud prevention.

Also known as “Anti-fraud restaurant” (防騙大查樓), the campaign was done in collaboration with creative agency Secret Tour Hong Kong and PR agency Vane Communications. It aimed to educate the public, especially the elderly, on methods of protection against common scam tactics such as phishing SMS, scammers impersonating celebrities or staff from law enforcement, and investment fraud calls.

Join us this coming 26 June for Content360 Hong Kong, a one-day-two-streams extravaganza under the theme of "Content that captivates". Get together with our fellow marketers to learn about AI in content creation, integration of content with commerce and cross-border targeting, and find the recipe for success within the content marketing world! 

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