StanChart HK turns dim sum eatery into anti-fraud restaurant

Standard Chartered Hong Kong (SCBHK) has transformed a dim sum eatery into an anti-fraud restaurant as part of its latest public educational campaign on fraud prevention.

Also known as “Anti-fraud restaurant” (防騙大查樓), the campaign is done in collaboration with creative agency Secret Tour Hong Kong and PR agency Vane Communications. It aims to educate the public, especially the elderly, on methods of protection against common scam tactics such as phishing SMS, scammers impersonating celebrities or staff from law enforcement, and investment fraud calls. 

The dim sum eatery called 龍點心 in Wan Chai, has been transformed into the “Anti-fraud restaurant” which serves a selection of unique, anti-fraud-themed dim sum dishes from 25 May to 2 June. These dishes include "Can't tell truth from dumpling" (難分真與餃), "Youngster telephone congee" (小鮮肉電話粥), "Click random links, that's trouble" (亂㩒link就棗糕), "Greed is like a cow's desire" (貪念牛慾求) and "Private password cake" (私人密碼拉糕). 

The playful dish names have leveraged wordplay that aims to educate the elderly on protecting themselves from online and telephone scams through easy-to-remember messages.

Customers are entitled to one complimentary serving of any one type of the anti-fraud dim sum with any purchase at the Anti-fraud restaurant between 25 and 26 May while elderly individuals with a JoyYou Card or a senior citizen card are entitled to the same offer from 27 May to 2 June. 

Furthermore, SCBHK held a launch event at the pop-up "Anti-fraud restaurant". During the event, SCBHK's management team took on the role of "fraud busters" and shared the latest anti-fraud information with dozens of elderly guests from St. James' Settlement as they served the anti-fraud-themed dim sum dished.

In addition to the pop-up restaurant experience, SCBHK has launched five educational videos on its YouTube channel. The videos feature local actors Bowie Wu Fung (胡楓) and Kalok Chow (周嘉洛) providing tips and advice on preventing fraud.

Furthermore, SCBHK volunteers will be visiting some elderly centres and hosting a range of public educational activities throughout the month of June, which is designated as the bank’s employee volunteering month, to promote anti-fraud tips to over 1,000 people.

Apart from launching the “Anti-fraud restaurant”, SCBHK has launched various anti-fraud measures and detection mechanisms that aim to help its clients prevent digital fraud and scams effectively. These include enhancement in suspicious card transaction monitoring, two-factor authentication for online and mobile banking, as well as anti-malware features added to the bank’s mobile app.

Mary Huen, chief executive officer, Hong Kong, Standard Chartered, said: “At SCBHK, we have been working closely with the HKMA and the Police Force, and continuously enhancing our detection capabilities to prevent fraud and scams.  With the effective measures, we saw a year-on-year growth of over 40% in the amount of fraudulent payments being intercepted in the first quarter of this year."

"We will continue to increase our investment in fraud prevention technology and public education. Through this ‘Anti-fraud restaurant’ and a variety of community outreach initiatives, we are dedicated to joining hands with different sectors to raise public awareness and help people guard against evolving scams," Huen added. 

Arthur Yuen, deputy chief executive, Hong Kong Monetary Authority, said: “I am pleased to see that Standard Chartered Bank has turned popular dim sum into anti-fraud tips to raise public awareness against frauds while enjoying delicious food. Fraudsters always employ different ways to attempt to defraud people of money.  As long as the public stay vigilant all the time and make good use of various anti-fraud measures of banks and other parties, they will be able to see through any frauds and avoid financial losses.” 

MARKETING-INTERACTIVE has reached out to Standard Chartered Hong Kong for more information. 

Don't miss: StanChart HK embraces digital excellence with insight-led campaign

Recently, Standard Chartered Hong Kong has embraced digital excellence with an insight-led digital campaign as it looks to promote its suite of deposit products.

While the campaign highlights the comprehensive offerings of Standard Chartered’s digital deposit products such as "Marathon Savings Account", "Payroll Account", "Asia Miles Time Deposit", and "Foreign Exchange Time Deposit", it also aims to reinforce the bank’s innovative brand image and its commitment to digital excellence. 

Join us this coming 26 June for Content360 Hong Kong, a one-day-two-streams extravaganza under the theme of "Content that captivates". Get together with our fellow marketers to learn about AI in content creation, integration of content with commerce and cross-border targeting, and find the recipe for success within the content marketing world! 

Related articles:

Interview: StanChart HK on how to harness modern experiences to engage customers
HKFC/StanChart Soccer Sevens 2024 concludes event and social media pitch
adidas HK empowers StanChart marathon runners with new campaign