Standard Chartered HK empowers consumers to resume travel effortlessly with new campaign

Standard Chartered Hong Kong has partnered with advertising agency Leo Burnett to launch a new travel campaign featuring MIRROR’s Edan Lui, aiming to enable customers to empower them to resume travel effortlessly and earn miles while they travel this year.

Also known as “Earn miles through banking. Go on a flying frenzy”, the campaign is done in collaboration with creative agency Leo Burnett. Within the campaign ad, Lui was able to earn miles while he was travelling to different countries. 

Hoping to differentiate itself from other banks, StanChart HK wishes to highlight how its customers can earn miles flexibly in various ways via the campaign. It also highlights the excitement Hong Kong citizens feel when planning out the next trip, drawing a parallel to the positive vibe and sprightly energy Lui brings to the screen.

Furthermore, Lui will be the key figure to boost the campaign launch through multiple touchpoints across the city, including TVC, MTR, buses, Hong Kong International Airport baggage claim, social and digital.

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“After the lifting of all the travel restrictions, it is clear that everyone is eager to start exploring the world again. As the only bank in Hong Kong with the unique travel proposition that rewards banking and credit card spending, Standard Chartered is keen to support the people in Hong Kong with the incentive to travel, making their travel dreams come true.” said Gabriel Kwan, head of corporate affairs, brand and marketing, Standard Chartered Hong Kong.

“As a first-time collaborator with Standard Chartered, we are extremely excited to be part of this campaign that essentially amplifies the thoughts and feelings of a city ready to explore the world once again. It's wonderful to work with Standard Chartered across different touchpoints, who share our vision and desire to make this a truly memorable start of our partnership,” said Tom Kao, CEO of Publicis Groupe Hong Kong. 

MARKETING-INTERACTIVE has reached out to Standard Chartered for additional information.

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