Spritzer MY taps Syafiq Kyle and Koe Yeet for travel vlog series

Spritzer Malaysia has launched a new campaign aimed at highlighting local tourist attractions whilst taking in the wellness advantages of its natural mineral water.

The campaign is dubbed "Air Love Cuti-Cuti'', a clever wordplay that combines the Malaysian term for water (air) and their love for travel (cuti-cuti). It features Spritzer brand ambassadors, Syafiq Kyle and Koe Yeet, in a six-episode travel vlog series sharing their travel experiences as they uncover the beauty and hidden gems of the different states of Malaysia, all accompanied by Spritzer as their travel hydration companion.

Don't miss: Sabah and Sarawak to attract more tourists from Singapore

Vlogs from the campaign videos showcase Syafiq and Koe travelling around tourist attractions in Melaka, Kuala Lumpur and Johor Bahru. They explore local delicacies and historical sites with excitement, taking a sips of Spritzer water whenever they are in need of a quick breather.

The campaign was created by the brand’s creative agency FCB SHOUT.

“At Spritzer, we are deeply passionate about the unique health benefits derived from the silica-rich content in our mineral water,” said Shiao Chan, Spritzer Malaysia’s head of marketing.

“Expanding our insights on Malaysians’ love for travelling, we aim to tap on this opportunity to position our brand as the most preferred hydration choice on-the-go, making the experience a happy and healthy one inside and out.

Chan added that through its collaboration with FCB SHOUT, it invite tourists to embark on an invigorating journey with its natural mineral water, promoting sustainable tourism and supporting communities.

In addition to the travel vlogs, the campaign entices viewers to submit their own content by taking part in interactive contests on Spritzer’s social platforms with RM50,000 worth of travel vouchers up for grabs.

“Whilst tourism related initiatives are not typically part of Spritzer’s marketing programmes, we saw the long-term potential of the brief. The idea of “Air Love Cuti-Cuti” aligns with the brand’s long-term sustainability and growth ambitions as it establishes a claim that is befitting that of a home-grown champion," said Syahriza Badron, general manager of FCB SHOUT,

“Air Love Cuti-Cuti” debuted on 28 May 2024 and is running in cinemas and across Spritzer’s digital and social channels. The campaign is also being amplified through branded tourist buses.

Gear up for the most captivating PR conference of the year! #PRAsia #Singapore & #Malaysia returns, bringing you the tools and insights you need to dominate in this dynamic environment. Join over 100 industry leaders and experts for an action-packed program filled with insightful discussions and valuable takeaways.

Related articles: 
Tourism Melaka called out for error-filled guidebooks, issues apology
Jeju picks Indonesian influencer as ambassador to boost tourism
Sarawak Tourism Board and MAG partner up to boost tourism in MY