SPH hires former Mediacorp Brand Studio founder Phin Wong to lead content arm Sweet

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Singapore Press Holdings (SPH) has appointed former Mediacorp’s CNA editor Phin Wong as its new head of content marketing. He will be responsible for driving the media group’s monetisation strategy in the growing area of sponsored content. This comes shortly after Geoff Tan confirmed to Marketing he was stepping down from his role at the media company, with his last day being 10 July. Having been with SPH since 1986, Tan last helmed the role of head, content marketing and was put in place to grow the Sweet operations.

Wong will now lead SPH’s content marketing unit Sweet, tasked with sharpening its focus on delivering client-focused solutions that can be deployed with ease across formats that flow into SPH titles, audience segments and platforms. Wong previously was the supervising editor for CNA Lifestyle and CNA Luxury. Before that, he founded and ran Mediacorp’s content marketing unit, Brand Studio. In all, he has more than 20 years’ experience producing both independent editorial content and sponsored content, working across digital, social, print, radio and television.

He will report directly to SPH chief commercial officer Ignatius Low. With Wong’s appointment, chief of advertising partnerships and market development Linda Lim will relinquish oversight of content marketing and Sweet, allowing her to focus on partnerships and business development. Low recently expanded former GroupM talent Lim’s role to head of content solution and market development. Lim was hired in February 2019, and is also responsible for anchoring SPH’s relationship beyond straight media buys.

Low said: “We are excited to have Wong as part of SPH Media Solutions’ senior leadership team. His intuitive understanding of the interplay between earned media and paid media and how to artfully deploy both will complement our mix of perspectives from the buy-side, sell-side, and newsroom editorial as SPH continues to evolve a unique value proposition aimed at delivering results that matter to our clients.”