South Korean startup Frip appoints Essence to handle media planning and activation

South Korean social leisure activity platform Frientrip (Frip) has appointed GroupM's Essence as its integrated media agency of record.

Led out of Essence’s Seoul office, the agency’s mandate includes media planning and activation for Frip’s brand and performance marketing campaigns.

“We decided to appoint Essence as our integrated media agency of record to help drive massive growth for the Frip brand in the leisure industry in South Korea. Likewise, Essence has grown rapidly over the past few years and we are impressed by the team’s deep understanding of our service offering to consumers," said Sooyul Im, CEO of Frip.

Founded in 2013 in South Korea, the Frip platform connects people with similar interests to a variety of recreational activities, ranging from one-day classes to outdoor, sports, arts and hobby programmes. Based on the idea that starting something becomes much easier when surrounded by like-minded people, Frip has revolutionised leisure and travel culture, inspiring people to experience the world, and filling lives with happiness, energy and vitality.

“Frip is an inspiring technology-driven company that has transformed the leisure and travel experience in South Korea. As an integrated, full-service media agency with a digital heritage and analytics DNA, we are committed to delivering valuable experiences for Frip and its consumers with our pioneering use of data and technology. We are excited to have this opportunity to partner with the Frip team and help drive business growth for the brand,” said Jay Lee, managing director of Essence for South Korea. 

With this appointment, Frip joins Essence’s expanding portfolio of clients in South Korea which includes Coty, Google and Toytron.

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