Sony's Venom takes over MRT with interactive campaign, train wraps

Sony Pictures Malaysia has taken over Bukit Bintang MRT station with a Venom: The Last Dance movie activation.

The activation, done together with MRT Corp, sees the Marvel character Venom and lead actor Tom Hardy featured on a train wrap.

Posters of the movie can also be spotted all around the Bukit Bintang MRT station including escalators, station walls, the ground and more. 

Don't miss: HBO brings 'House of the Dragon' to life with immersive KL MRT station takeover

A personalised audio greeting from Venom himself will welcome commuters who alight at Bukit Bintang MRT station.

At the station, commuters can participate in a Venom: The Last Dance themed photobooth as well as a dance machine where they can dance the night away.

The activation also saw a Batak game machine where they can put their skills to the test. 

Venom: The Last Dance is set to release in Malaysia on 24 October 2024 and the activation comes ahead of that. 

A+M has reached out to Sony Pictures Malaysia and MRT Corp for more information. 

MRT takeovers has been all the rage in recent months, with HBO taking over Pasar Seni MRT station in Kuala Lumpur in August to promote its second season of House of the Dragon. 

Made in collaboration with Talon Creative, MRT Corp, Mindshare and Durian Events, fans visiting the station experienced a complete takeover featuring banners of the houses and character images. 

Sculptures of dragon's eggs and the sigil from House of the Dragon were also placed prominently in the main concourse. 

In addition, fans could see the world come to life on digital screens, as well interact with augmented reality and AI experiences to see what they would look like if they were in Westeros. 

The takeover was launched in an event featuring cosplayers dressed as characters from the show and live performances of the show's iconic music. 

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