Socialbakers launches AI-powered content hub to 'effectively allocate budgets'

Socialbakers has integrated a new Content Hub powered by artificial intelligence (AI) into its platform to help marketers "leverage the right activation channels and effectively allocate their budgets to stay competitive". Through AI-driven insights, marketers can divert time savings on data gathering into personalising content for their target audiences and content creation.

Content Hub was created to address the challenges marketers face as they seek to create and promote engaging content while maintaining high velocity across multiple channels, said a press release. Users will have easy access to sentiment and performance analysis across both owned and competitive profiles. Additionally, with the integration into Socialbakers' existing platform, they can ensure seamless workflows and efficient teamwork.

The new offering seeks to eliminate incomplete data sets that require hours to collect and analyse for marketers, and provide with actionable insights. Another way it looks to resolve marketers' pain points is to replace repetitive manual data collection with an overview of the entire competitive landscape to boost team efficiency and leave more time for productive work. By breaking down departmental silos and siloed solutions, the hub also aims to help teams learn from regional performance insights quickly, and apply best practices globally.

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Socialbakers CEO Yuval Ben-Itzhak (pictured) added: “With these shareable insights, marketers can now better collaborate, measure, analyse, plan and execute great content strategies from a single platform. Everyone on the team will have the deep intelligence they need to create compelling content that their audiences love.”

Meeting demands

The Content Hub is available to all Socialbakers' customers. Since its launch, Socialbakers JAPAC VP Charles Tidswell said the appetite for Content Hub has been "significant" given the need for improved collaboration across multiple teams and the efficiencies derived from immediate accessibility to content intelligence within the Socialbakers Suite.

"Content is the currency of social. We identified there was not a destination for everyone involved in the content creation process to access historical cross platform insights. Not having access to these insights, marketers are repeating common mistakes, which is resulting in a decline in content engagement," explained Tidswell.

According to him, Content Hub is designed to be at the centre of the content creation process to ensure every team member involved in ideation, creation or reporting on the performance of the content has the relevant insights they require in real-time.