Social Bread launches in Indonesia after raising US$400,000 in seed funding

Social Bread, an Indonesia-based digital marketing marketplace to support business owners in predominantly Small and Medium Enterprises (SMEs), has launched following a US$400,000 seed funding led by East Ventures, according to East Ventures in a statement. 

It noted that this round of funding was also participated by Living Lab Ventures and the fund will be used to develop a differentiated technology platform to impact its merchant ecosystem. It added that it is building a differentiated live shopping experience so that it can scale and boost merchants’ sales by at least 10 times within the course of a year.

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“We are thrilled to officially launch Social Bread. We strongly believe Social Bread is the game changer in leveling the playing field of SMEs, particularly in leveraging social media to tap into the customers," said Edho Zell, the co-Founder and chief executive officer of Social Bread. Zell added that they believe this fund serves as a testament to its mission to bring advancement and real impact to business owners and content creators.

“At Social Bread, we always push ourselves to empower SMEs to reach the next level by empowering digital marketing and social media presence," said Herman Widjaja, commissioner at Social Bread. He added that SMEs have been the foundational growth of any developed market; and that we need to empower our SMEs for the “2045 Indonesia Emas” goal.

"We are excited with the partnership with East Ventures and Living Lab. Together, we will build a differentiated technology platform to allow our SMEs to grow and scale organically,” he concluded. 

Social Bread was co-founded in 2020 by Zell, Lydia Susanti,  Messiah Richardo and Ester Jeanette. Having similar experiences in digital and social media marketing, the co-founders realised the big potential of social media in influencing customers’ purchasing decisions as social media have been part of most people’s daily life today.

However, they realised that many business owners and SMEs struggle to leverage social media to grow their businesses because of limited resources, expertise, and skills to manage their social media accounts. 

"Social Bread is here to eliminate those two main problems by providing a platform to connect SMEs with local influencers and content creators," it said in its release. 

MARKETING-INTERACTIVE has reached out to Social Bread for a statement. 

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