Snapchat unveils Snap Minis with various collaborations

Social media app Snapchat's parent company, Snap, has launched Snap Minis, its newest addition to Snap’s platform for developers to build bite-sized experiences right within Snapchat. First announced at Snap Partner Summit last month, Snap Minis enable developers to bring utility experiences designed to integrate within conversations on Snapchat. This makes coordinating between friends faster than ever on the mobile app.

Snap has since brought onboard developers such as meditation app Headspace, media company Mammoth Media, and learning app Tembo. With Headspace, Snap introduces quick meditations that Snapchat users can experience with their friends. Users will be provided with resources relating to emotional and physical well being, as well as daily meditations and tools to help Snapchat users to check in with their friends and stay healthy.

Additionally, Snap has also collaborated with Mammoth Media to create "Prediction Master", a feature that serves questions ranging from the stock market to sneaker drops, that Snapchat users can play with their friends. Meanwhile with its collaboration with Tembo, Snapchat also launched a function which allows users to create flashcard decks as an learning aid. Snap has also launched a "Let's Do It" feature, which helps Snapchat users decide their next move. Snap Minis can be accessed through the chat or search function on Snapchat. Marketing has reached out for additional information on Snap's marketing strategies.

According to a press release, with Snap Minis, developers can expect a reach and distribution of 229 million daily users globally. With a focus on conversations between friends, developer can also look to create social experiences among friends for app users.

Earlier in June, Snap said it has plans to open an office in Singapore. The company said it will accelerate plans to establish a local presence once the COVID-19 pandemic situation eases. The Singapore office will also strengthen Snap’s support for its multinational brand advertising partners based in the APAC region. Additionally, Snap has hired Anubhav Nayyar as director of Southeast Asia market development, where he will lead Snap's efforts across the Southeast Asia region. 

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