SmarTone names Peony Wu head of marketing and digital

Telecommunications firm SmarTone has appointed Peony Wu as head of marketing and digital. Wu will be responsible for marketing, digital and eCommerce, customer relationships development and business analytics.

In a conversation with MARKETING-INTERACTIVE, Wu said: "I am honoured to be appointed as head of marketing and digital of SmarTone. Customer-centricity has long been a core DNA of SmarTone. I am excited to be part of our dynamic team and bring in my experience in customer experience design, marketing, branding and customer engagement. SmarTone has always been committed to building network with heart. Through innovative digital and marketing initiatives, our goal is to take our brand and customer experience to new heights and bring the best network experience to our customers,” Wu added.

Prior to joining SmarTone, Wu was at Accenture Song as managing director of growth market, focusing on business, marketing and experience transformation across the retail, travel, hospitality, finance and consumer services sectors. With over 20 years of experience in customer experience design, marketing, branding, customer engagement and analytics, Wu is said to have successfully launched one of the leading virtual banks, Mox by Stantard Chartered Hong Kong, and transformed members’ experience and engagement for Asia Miles.

Having joined Ogilvy and Mather China in 2011, Wu was chief digital officer at the company for around five years, responsible for developing and driving digital capabilities and transformation across the China group. She was also in the past the regional marketing director at Motorola Asia Pacific and eCommerce director for China, where she was in charge of managing marketing interactive functions, digital initiatives in branding and marketing acquisitions, as well as eCommerce business.

Recently, SmarTone has launched a new network master video campaign featuring cross-generational celebrities Lo Mang (羅莽) and Fan Pui Ka (Ah Gi) to promote its 5G network quality and user experience. The video, which is directed by Mihiel Wong, strategically showcases the effort of SmarTone’s engineering team who is committed to building unique mobile network with heart for Hong Kong people to enjoy unrivalled mobile experience anytime anywhere.

In the video, Lo was seen as a “real network master (No.1 網絡真師傅)” demonstrating three special martial arts moves, namely “All round testing” (左測右測), “clever allocation” (四兩撥千斤) and “united as one” (上下一心). These moves aim to show how SmarTone builds the seamless and smooth network for the convenience of HongKongers. 

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