Skincare brand Missha names actress Elizabeth Olsen global ambassador

Global beauty company Able C&C's skincare brand, Missha, has named actress Elizabeth Olsen as its global ambassador and face of its new :Beauty is Reality" campaign.

Olsen is an acclaimed actress, known for her role of Scarlet Witch in Marvel Studios' Avengers films and the TV series WandaVision.

Missha's global brand campaign "Beauty is Reality" captures moments in daily life and presents the idea that beauty should not be overly dramatised or based on inflated luxurious sentiments. The skincare brand chose Olsen as its spokesperson with the belief that her ambition and intelligence transcend her beauty and fame, aligning with the unique message the campaign aims to convey, Missha said.

Olsen said that when Missha approached her with an ambassador opportunity, the most important factor was the message the brand wanted to convey. "Missha's 'Beauty is Reality' represents an innovative and practical message that I can support," she added.

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"Attaining exceptional quality doesn't necessarily require a hefty price tag. Missha's aim is to create outstanding products that are accessible to everyone, and it's an honor to communicate this value to young women like myself," the actress explained.

Olsen said that she personally uses the brand's famous ampoules to address a variety of skincare needs.

The redesigned Missha ampoule packaging combines a minimalist, user-friendly design with triangular sculptural beauty, reflecting the brand's identity. The colour of each label represents the primary ingredient of the corresponding ampoule, adding a sensory touch. 

With the launch of this campaign, Missha continues to expand its presence to 46 countries and over 37,000 retail locations worldwide.

MARKETING-INTERACTIVE has reached out to Missha for more information about the campaign.

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