Skechers SG picks Qiu Feng Ze as new brand ambassador

Footwear company Skechers Singapore has named Qiu Feng Ze as its newest brand ambassador. 

As Skechers Singapore's brand ambassador, Qiu will be fronting upcoming marketing and social media campaigns for the brand. His first campaign with Skechers will be for the GOwalk 7 collection.

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He will also spotlight the brand's diverse collection of comfortable and innovative lifestyle and performance footwear, as well as its apparel and accessories. 

"I'm thrilled to collaborate with Skechers as their Singapore brand ambassador this year,” Qiu said about his appointment. 

“Their footwear and apparel blends comfort, style and innovation in a way that’s perfect for my hectic and active daily lifestyle. Skechers is not just a brand, it’s an experience. I look forward to sharing my Skechers journey with fans in Singapore."

According to Skechers Singapore, Qiu's youthful and stylish image embodies the charisma, confidence and comfort that comes with wearing the brand's footwear and merchandise. 

Skechers saw his immense talent, positive personality and widespread social influence as an excellent opportunity to reach a broader audience, increase brand recognition, and engage with the brand's consumers more effectively.

"We are very happy that this exciting addition of Qiu to the Skechers family is set to open up more opportunities for us to reach a wider audience for brand awareness and affinity," said Zann Lee, managing director of Skechers Southeast Asia when MARKETING-INTERACTIVE reached out. 

"This is already evident from the positive feedback and comments that we have been getting on social media with this recent announcement of his first ambassadorship in Singapore," added Lee.

Born in Singapore and based in Taiwan, Qiu is known as a fast-rising star in the Chinese music scene. According to Eileen Tan, assistant regional director of marketing at Skechers Singapore, Qiu was chosen as he "stood out with his multi-faceted and dynamic talents in singing, songwriting, acting, hosting, producing and directing."

"With his affable and down-to-earth personality, Qiu is a good role model and inspiration to a wide demographic. He is able to represent Skechers and share his Skechers experience and journey with his fans and supporters in an authentic way,” added Tan in a statement.

Qiu is not the only musician that has made waves with an ambassador appointment this year. Recently, jewellery brand Pandora named musical duo and sisters Chloe and Halle Bailey as its new brand ambassadors. 

Pandora revealed the Bailey sisters' appointment in its new 'BE LOVE' campaign featuring a re-recorded version of the classic Bee Gees track To Love Somebody sung by the sisters. 

The 'BE LOVE' campaign also featured a roster of talents, including author and activist Selma Blair, models Sasha Pivovarova, Saiyan Marley, Yumi Nu amongst many others. 

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