SIT gears up for admissions with new creative and social media agency appointment

The Singapore Institute of Technology (SIT) has appointed local agency FiftyFull as its creative and social media agency for its upcoming admissions campaign. The appointment is for two years with the option for a two-year extension.

FiftyFull won the pitch for the school's admissions campaign against multiple agencies after a two-round pitch process. It is also currently SIT’s social agency, an appointment it has held since 2021.

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For SIT’s admissions, FiftyFull will be tasked with developing creative and social strategy, marketing frameworks and integrated campaigns to achieve a boost in admissions, according to a statement by the agency.

“Throughout the pitch process, they demonstrated a deep understanding of our business through the quality of their thinking,” said a spokesperson from SIT.

“We are looking forward to collaborating with them to create high-impact work to engage our target audience,” they added.

Genevieve Seah, managing partner at FiftyFull also said that as Singapore’s first university of applied learning, SIT contributes to the social and economic fabric of Singapore in many meaningful ways, and that it can't be more excited to be embarking on this new journey with them.

“SIT’s mission truly resonates with what we believe in, which is about never stopping to try, learn and collaborate. We are hoping to deliver clutter-breaking work for them,” Seah explained.

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