SISTIC, Heartlands Festival, and SOFY sign new comms agency

Singapore ticketing service SISTIC, Heartlands Festival and female sanitary product brand SOFY have onboarded creative communications, social media and public relations agency Mad Hat Asia, according to a statement by the agency. 

In tandem, it has also renewed its existing partnerships with Spa Esprit Group, Cadbury, and Biji-biji Initiative.

Mad Hat Asia will be tasked with helping SISTIC encourage more Malaysians to use SISTIC to discover arts and entertainment experiences when they travel into Singapore, such as purchasing tickets to events, entertainment and concerts such as Hamilton, The World of Nickelodeon, Ice Magic: Winter Wonderland and more.

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It will also be working with the Heartlands Festival as it makes its return in January 2024. The festival is a celebration of the heartlands of Singapore and the agency will work to drive greater community engagement and encourage locals and tourists alike to explore lesser-known locations and businesses in the heartlands.

Finally, Mad Hat Asia will be taking charge of SOFY’s social media pages, creating engaging content extolling SOFY’s softness, comfort and security to young ladies aged 15 years and
above.

Existing clients have also renewed their remits with Mad Hat Asia. These include sustainability-focused organisation Biji-biji Initiative which will be working with the agency to elevate its profile in Malaysia as a catalyst for public development support.

The partnership will help to launch and promote Biji-biji's role in growing impact changemakers, social enterprises, and community engagement, it said. The organisations will also collaborate in supporting various upcoming programs such as Women in Entrepreneurship and YSEALI Game Changer programs.

As Christmas comes around, Cadbury Singapore will also be working with the comms agency for its 2023 Christmas campaign. The campaign will feature seven festive favorites
including an interactive 3D Advent calendar, promising an even more delightful countdown to Christmas this year.

Spa Esprit Group on the other hand, has renewed its partnership with Mad Hat Asia for the third year running.  Mad Hat Asia will continue to serve Spa Esprit Group’s F&B and beauty categories as the company launches new locations for Tiong Bahru Bakery and Common Man Coffee Roasters, and new services for Spa Esprit, STRIP, and Browhaus.

“Mad Hat Asia has always been driven by the belief that attention is the new currency, and our role as communicators is to harness the power of creative storytelling to deliver this with our client partners,” said Rengeeta Rendava, founder and managing director of Mad Hat Asia.

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