Singtel launches SG's first 5G-enabled smart retail showcase

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Singtel has launched Singapore’s first 5G-enabled smart retail showcase to help enterprises adopt digital solutions to meet the ever-changing demands of retail consumers.

Designed to look like a real store, the showcase will feature technology solutions from Apple’s enterprise partners that can help enhance retail workflows, improve operational efficiencies and create a great customer experience, which retailers can explore.

It will be located at Singtel’s Centre of Digital Excellence (CODE) at Telepark, according to a Singtel spokesperson when Marketing-Interactive reached out.

Don't miss: Singtel's Gomo drops original beat with Benjamin Kheng

The showcase will feature technology from six solution providers. These are namely SFX Corporation, Dabton, Matterport, Zühlke, Scandit and Eleos. These partner solutions will leverage Apple's products and software systems to deliver simple solutions, utilising built-in features like machine learning and light detection and ranging (LiDAR) to unlock new digital capabilities at scale.

The solutions will be deployed through the latest line-up of Apple products which includes the iPhone 14 Pro, iPhone SE, iPad Pro and iPad mini.

"Together with Singtel’s ultra-fast 5G network, business customers will be able to deploy retail applications for computational photography, spatial measurement, and real-time operations monitoring to achieve their business transformation goals," said the Singtel spokseperson.

The retail applications can also be managed via Singtel Paragon. This is the industry’s first all-in-one orchestration platform for 5G. MEC and cloud services also provide enterprises a single portal to conduct network analytics, manage connectivity and workloads across their infrastructure for different connectivity needs.

The platform also provides access to the Paragon Marketplace, where enterprises can list or acquire retail applications for immediate deployment to address their evolving needs.

Dennis Wong, the vice president of enterprise 5G and platforms at Singtel, said that the pandemic has motivated retailers to become more innovative in engaging with customers, both online and through physical in-store experiences, driving retail enterprises to seek technology solutions to remain relevant and profitable.

Wong added: "Retailers also continue to face common issues like figuring out how to attract customers with unique and personalised shopping experiences, increase customer engagement and retention and improve productivity in a tight labour market, among others."

With this showcase, enterprises can leverage Singtel’s high-speed connectivity and ultra-low latency 5G network and multi-edge computing (MEC) solutions like Paragon, Apple products and partner technologies to explore innovative solutions that they can apply in their physical or online stores to help them differentiate themselves from the competition and grow their business in a digital economy, he shared.

The news comes shortly after Singtel collaborated with a local artist to launch a fun campaign for its GOMO 5G. The campaign, featuring local musician Benjamin Kheng and created in partnership with Publicis Singapore, comprises a mix of social content, digital ads and OOH.

To bring this approach and concept to life, the campaign kicks off with a catchy rap music video featuring Kheng, who penned the lyrics to capture the significant advantage of the fuss-free, no-contract SIM-only mobile plan.

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