Qualtrics Hero Banner 2024
Singapore Airlines rallies cabin crew for heartwarming National Day music video

Singapore Airlines rallies cabin crew for heartwarming National Day music video

share on

Singapore Airlines has released a special rendition of the 2011 National Day theme song In A Heartbeat to celebrate Singapore's 59th birthday. 

The rendition was performed by members of the Singapore Airlines cabin crew music society. Accompanying the rendition is a music video featuring leading stewardess Krystel, flight stewardess Tricia, flight steward Ming, chief steward Roushan, in-flight manager Halim and leading steward Sam as singers and band members.  

The music video also features flight steward Rashid and flight stewardess Brittany as they return home and enjoy a day out with their child. 

Don't miss: Scoot brings Singapore to Japan in heartwarming National Day campaign

In the music video, the singers and band members are seen performing in a music studio before performing at Henderson Wave in Singapore. 

The music video ends with greetings from Singapore Airlines crew around the world including Singapore, London, Copenhagen, Tokyo, Milan, New York, Paris, Christchurch, Rome, Delhi, Los Angeles and Johannesburg. 

In A Heartbeat was originally performed by Sylvia Ratonel, with lyrics by Haresh Sharma. It was also composed by Goh Kheng Long. 

MARKETING-INTERACTIVE has reached out for more information. 

Singapore Airlines is not the only entity to have released a music video this National Day. For National Day this year, the ministry of culture, community and youth (MCCY) released two new official music videos for Majulah Singapura, the national anthem of Singapore. 

This marks its first change in over a decade, with the previous version of the film created in 2011. The two films were a result of discussions and planning that began in late 2023, with a goal to resonate with as many Singaporeans as possible, and to chart a collective path towards a progressive future.

The two new films, titled ‘Bersatu’ ('Unite') and ‘Majulah’ ('Onward'), focus on different aspects of the nation’s story.

In addition, the films feature personalities never before seen in previous national anthem films, including a female firefighter as well as a blind dragon boater. It also includes new iconic landmarks such as Gardens by the Bay, Jewel Changi Airport and Sentosa Sensoryscape.  

Explore transformative trends to empower your brand for sustainable growth. Join 500+ marketing minds at Digital Marketing Asia 2024 Singapore on 1-2 October and uncover transformative trends to empower your brand, network with industry leaders and collaborate across industries, and discover real-life marketing wins and powerful ideas. 

Related articles: 
Singapore Airlines and Garuda Indonesia receive green light for commercial joint venture

Singapore Airlines holds brand sentiment steady despite turbulence crisis

These families were reunited by Scoot as part of its new heartwarming travel campaign

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window