Sim Lim Square makes eCommerce push

One of the oldest and well known IT malls, Sim Lim Square is said to be ramping up its eCommerce offering for its mall’s tenants. According to The Business Times, the site is expected to launch in July and was created with the help of local digital agency Addpetizer.The publication also reported that there are around 50 tenants on board the new marketplace, with an aim to bring on around 300 tenants. Awareness of the new site will be driven through ads on radio, print television and digital.Marketing has reached out for more information.Last year, the mall also partnered with Shopee to help create an omnichannel retail experience, providing consumers with access to gadgets, electronics, and other IT peripherals both online and offline. This partnership aimed to help traditionally offline retailers extend their reach to more consumers across the country.Through the partnership, shoppers were able to browse Sim Lim Square’s stores on Shopee and make purchases from the comfort of their homes. Shoppers could also choose to have their items delivered to their homes or any other preferred location or opt to pick up the goods from the offline retail store. To mark the launch of the partnership, Sim Lim Square and Shopee launched a campaign, with special discounts, flash deals on best-selling items and exclusive giveaways from brand partners.Meanwhile, Sim Lim Square owners have also recently put up the mall for sale for SG$1.3 billion.[Join us at Customer Experience 2019 as we discover the experience innovations of tomorrow, break down business silos, and learn about prioritising data security for the most important person in the room – the customer. Sign up now!]