Siemens' flagship showroom in HK elevates consumers' home experiences

German tech company Siemens Home Appliances has unveiled a new flagship showroom in Hong Kong to empower consumers to elevate their home experiences with innovative home solutions.

The 3,200-square-foot showroom, which is located in Causeway Bay, aims to highlight Siemens’ ambition to empower consumers to achieve their home aspirations, reinterpreting the brand as one with a strong human touch, in addition to its reputation for intelligent innovation, Chloe Kwok, CEO and managing director of BSH Home Appliances told MARKETING-INTERACTIVE.

To create an inviting atmosphere, the showroom is outfitted with different story-telling displays across categories imbued with warm and inviting colours, endorsed by Siemens’s expertise in high-performing tech. 

Understanding that local consumers want the opportunity to touch, feel, and interact with products before making decisions on a large purchase, the showroom displays all Siemens flagship product lines, organises them into different immersive kitchen set-up ‘zones’ so consumers can better visualise how the appliances will look in their own homes, or feel inspired by an array of different home layout options, enhanced by in-person consultations.

Customers can enjoy an engaging retail experience, connecting with the team on-site through comprehensive face-to-face consultations and frequent interactive cooking workshops that make use of the fully functional appliance installations, championing the joy of cooking and gathering alongside the demonstration of Siemens's powerful appliances.

Additionally, Siemens has infused artificial intelligence (AI) into its products such as dishwashers that are equipped with AI wash programme. According to the release, it is supported by seven intelligent sensors and detects the amount of grime and dirt on any given piece of kitchenware, and modifies the cleaning cycle accordingly to deliver the best results.

Commenting on the initiative, Kwok said the showroom highlights Siemens’ ambition to empower consumers to achieve their home aspirations, reinterpreting the brand as one with a strong human touch, in addition to its reputation for intelligent innovation.

"Our flagship showroom demonstrates our dedication to progress with curiosity, inspiring the Hong Kong consumer to elevate their living space with our suite of innovative home solutions - meeting the fast-growing demand for ‘smarter’ home appliances with intelligent functions that work around the modern family’s busy schedule," Kwok said. 

“The showroom is a testament to our commitment to intelligence, precise performance, superior customer service as well as sustainability-driven innovations. We are excited to showcase our flagship products and help our consumers intuitively explore the perfect intelligent solutions for their modern households," Kwok added.

Related articles:

Alfa Romeo refreshes brand identity with flagship showroom launch in HK
Casio launches new flagship store with fresh and unique concept
MINISO to launch new flagship store in New York as part of global expansion