Shopee Live records 12X uplift in buyers during 8.8 Fashion & Beauty Markdown Madness

This post is sponsored by Shopee Malaysia.

Shopee kick-started this year’s annual end of year sales with the successful 8.8 Fashion & Beauty Markdown Madness campaign. On 8 August, over 3,000 sellers took their business to Shopee Live.

Shopee Live, Shopee’s live-streaming platform, gained significant traction from well-loved brands and sellers such as Khairul Aming, Lovito, Nivea, and Phinix Store. Throughout the peak of the campaign, these sellers harnessed the interactive power of Shopee Live to appeal to users more authentically, and on a more personal level.

The interactive nature of Shopee’s 8.8 live-stream sessions played a pivotal role in fostering stronger connections by complementing Shopee’s real-time customised shopping suggestions as users browsed with highly engaging shoppertainment that drove conversion for sellers.

Nationwide, Malaysian viewers across generations tuned in to actively engage and leave comments for their favourite sellers and influencers in real time.

“We were thrilled to see our trusted community of sellers performing so well on Shopee Live during our Shopee Live hours from 8pm-12am on the 8.8 campaign day,” said Kenneth Soh, head of marketing at Shopee (pictured above).

“We always encourage sellers to do new things all the time, balancing always-on with tactical strategies that pay off. Shopee Live is a great way to provide users with a fun and engaging online shopping experience. We will continue to run daily Shopee Live hours from 8pm-12am with 50% off vouchers for our buyers to continue on our momentum”

One of the standout achievements of Shopee Live was its ability to build trust with shoppers with its greater transparency by providing an unfiltered view of the products being promoted.

Brands and sellers observed a 12 times uplift in buyers during 8.8, as compared to normal shopping days. Shopee Live has become a trusted way for them to share personal advice, get two-way feedback, and answer questions about the product directly with compelling proof.

Phinix Store achieved its first 1,000 daily orders on eCommerce during the 8.8 Fashion & Beauty Markdown Madness campaign. It experienced high viewership and growth, fostering a close engagement with users through Shopee Live.

According to a spokesperson from Phinix Store: “Viewers found my live-stream entertaining, allowing me to diminish the barrier between my buyers and myself. Connection with my buyers is crucial and Shopee Live allowed me to build the bond that I needed. I strongly advise other sellers to connect with your customers through Shopee Live and explain your products well to induce purchase.”

Added Shopee’s Soh: “Embracing a hyper localised approach, the Shopee experience is simple and intuitive for all Malaysian users, encouraging active participation in our campaigns. Millions of Malaysians enjoy the convenience and security of shopping on Shopee daily, contributing to the growth of our digital economy.

Shopee encourages all our sellers to participate in our daily Shopee Live hours from 8pm to 12am, where our users can enjoy everything 50% off. This provides a new platform of growth for our sellers that is effective and sustainable.

About Shopee

Shopee is the leading eCommerce platform in Southeast Asia and Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping home-grown brands and entrepreneurs succeed in eCommerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.