Shopee doubles down on eCommerce growth with new initiative

Ecommerce platform Shopee and rewards and discovery platform ShopBack have jointly launched Shopee Affiliate Marketing Solutions (AMS). The partnership enables participating brands to list their Shopee Official Stores directly on the ShopBack Malaysia platform, thereby allowing them to determine the cashback amount to reward customers. A data-led approach was used by Shopee in selecting the first 13 brands from various categories to participate in Shopee AMS. The shortlisted brands are Amazfit, Anker, Anlene, Anmum, Aukey, DirectD, Fernleaf, fitbit, Jabra, Realme, Skullcandy, Tefal, and tronsmart. Meanwhile, ShopBack users will be able to earn up to 7.5% cashback when they purchase from any of these brands.

Previously, users received sitewide cashback when purchasing from Shopee through the ShopBack platform. Now with Shopee AMS, users will earn additional storewide cashback on their purchases from participating brands, on top of receiving the usual sitewide cashback. In Malaysia, ShopBack generated around 1.5 million monthly orders for over 500 merchants in Q2 of 2020. Since launch, ShopBack Malaysia has rewarded its users with over RM60 million in cashback. The collaboration will allow brands participating in Shopee AMS to leverage ShopBack Malaysia’s reach and promote their Shopee Official Stores to over 3 million users.

Ian Ho (pictured right), regional managing director of Shopee said the pandemic had accelerated the rate of digital adoption,, which led to an increase in the number of new businesses joining Shopee to bring their product offerings online. He added that through this partnership, brands would be able to leverage ShopBack‟s extensive user base in Malaysia to drive traffic to their Official Stores on Shopee and promote their products. “This will be especially useful for brands that do not have their own online stores. ShopBack will serve as an additional marketing tool for them to cut through the noise and drive awareness and sales in a targeted way,” Ho added.

Eddy Han (pictured left), country general manager of ShopBack Malaysia said the company was thrilled to become Shopee’s key partner and work towards the common goal of driving value to merchants and users. He added that ShopBack could help to bridge the gap between online shoppers and their favourite brands on Shopee, while allowing them to earn extra cashback on their purchases. “This partnership is also a great way to expand our merchant line-up to give our users more options to discover and earn cashback. We look forward to working closely with Shopee to help more brands grow their digital presence and sales,” Han added.

Separately, Shopee recently rolled out a new in-app portal available on its app and website featuring the Jalur Gemilang (flag of Malaysia). Besides giving local sellers exposure, Shopee, in partnership with the public sector, offered weekly discounts, cashback and free shipping vouchers. This was done to encourage Malaysians to spend with local sellers and on locally-produced items. It also collaborated with Maybank to launch a new lifestyle and eCommerce Platinum card, known as the Maybank Shopee credit card in partnership with Visa, enabling shoppers to collect Shopee coins through their purchases. 

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