SHISEIDO HK goes all out with star-studded virtual event

SHISEIDO has enlisted the help of member’s of Hong Kong’s hottest boy band MIRROR to announce its latest product ULTIMUNE. As part of the campaign, celebrities Keung To, Anson Lo, Edan Lui and Ian Chan will be sharing their experience using ULTIMUNE via a video campaign that explores the brand’s first-ever experiential virtual event SHISEIDO POWER HOUSE.

The key message the localised campaign highlights the power of heartbeat and ULTIMUNE, which enables “Ultimists” – those that take charge of their destiny - the power to fulfill dreams, while achieving powerful and resilient skin. The videos also capture the unique talents and charisma of each “Ultimists” and how they have demonstrated their power and strength by challenging themselves to daring poses.

The ULTIMUNE launch campaign adopts an omni-channel approach with digital-first executions, and customer-centric elements across on and offline touchpoints. It includes an interactive virtual event, SHISEIDO POWER HOUSE, which creates a holistic customer journey including pre-engagement activities and three-day immersive experiences to keep participants highly engaged through and through.

The local campaign was created in line with SHISEIDO ULTIMUNE global campaign “Power is You”. “

Power is YOU” continues being the overarching concept of the virtual event, filled with content that aims to enhance participants’ understanding towards ULTIMUNE and its technology.

By participating in the campaign, consumers can boost their immunity “Power” scores and ultimately win the chance to redeem gifts such as an autographed memorabilia.

Furthermore, the essence of SHISEIDO’s Omotenashi spirit is performed by HK singer Eman Lam. The innovative virtual event kicked off from 30 June; followed by the daily unveiling of new Ultimists on digital platform and the roll-out of a series of awe-inspiring campaign videos, bringing ULTIMUNE fans an immunity boost and a Power Up to their day!