Shell International Petroleum claims brand of the year at the SEA Loyalty & Engagement Awards 2023

Shell International Petroleum achieved the title L&E Brand of the Year at MARKETING-INTERACTIVE’s 11^th edition of the Loyalty & Engagement Awards with five gold, two silver, and eight bronze trophies.

Their campaigns ‘Shell Advantage Rewards (SHARE)’, ‘How Shell x Marvel Studios' Dr. Strange campaign increased Shell Go+ Acquisition by 434%’, and ‘Reimagining the future of fuel loyalty for Shell Indonesia’ made waves in categories such as Best Loyalty Strategy – Consumer, Best Use of Gamification, Best Use of Mobile, and many more.

Close behind was Enrich by Malaysia Airlines with their campaigns ‘Stepping Stones - Fast Track Your Way To The Top’, ‘The New Travel & Lifestyle Currency’, and ‘READY? SEARCH! GO.’ that won them four gold, two silver, and one bronze. Another notable entrant was minden.ai with three gold, three silver, and one bronze trophies from their campaign ‘Nobody, nobody but yuu’. Danone, DBS, Hewlett Packard Enterprise, minden.ai, United Overseas Bank (UOB), Nestlé Malaysia, Jotun Paints (Vietnam), Singtel, and VF Group were also among the brands that impressed the jury panel.

In addition to the L&E Brand of the Year, there were three other overall titles presented during the event, recognising exceptional agencies across three pivotal domains: Loyalty, Engagement, and Relationship Marketing.

Magna Digital brought home the Loyalty Agency of the Year award with three gold and two silver trophies, won in partnership with Enrich by Malaysia Airlines. The categories that they starred in included Best Loyalty Strategy - Travel & Hospitality, Best Membership Programme, and Best Partnership in a Loyalty Programme. In second place was PRM Marketing Services (PRMMS) who made their mark in categories such as Best Loyalty Strategy – Consumer and Best Card-Based Loyalty Programme.

It was in Engagement Agency of the Year and Relationship Marketing Agency of the Year that PRMMS dominated, having won both titles with two gold, one silver and five bronze trophies, and three gold, four silver and two bronze trophies respectively. In partnership with Hewlett Packard Enterprise, Shell International Petroleum, and Syngenta Asia Pacific, PRMMS won gold in categories such as Best Engagement Strategy - B2B, Best Use of Gamification, Best CRM Strategy.

Agencies GERMS, striking gold in Best Use of Contests / Promotions and Best Use of Integrated Media, and Digitas Malaysia, wowing the crowd in Best Use of Consumer Insights / Data Analytics, Best Use of Relationship Marketing - B2C, and Best Use of Technology, also made for stiff competition in their respective areas. Other big winners across the board include ADA Asia, Arena Media Singapore, Capillary Technologies, Imperial Leisure, Socialyse, XGATE, and many more.

This year's judging showcased an abundance of thrilling creativity and innovation. We want to extend a special shout-out to our esteemed panel of judges, whose unwavering commitment and thorough evaluation ensured that every single entry received a fair and diligent review. We would also to thank our platinum sponsor PRM Marketing Services (PRMMS) for their continued support.

For the complete list of winners, feel free to check it out here. Congratulations to all the winners and finalists, once again.

Looking ahead, we eagerly anticipate seeing you all next year for yet another exhilarating edition of the Loyalty & Engagement Awards!