She leads, she inspires: Women shaping the Philippines' agency industry #IWD2025

For decades, women in the Philippines' agency industry have shaped ideas, built brands, and driven innovation. Yet, their journey has not been without hurdles—challenging industry norms and balancing the many roles they take on in and outside the workplace. Today, they stand not just as contributors but as decision-makers, visionaries, and changemakers.

This International Women's Day, MARKETING-INTERACTIVE celebrates the women who are transforming the landscape of Philippine agencies. With creativity as their currency and leadership as their strength, they are paving the way for the next generation, proving that impact is made not just in boardrooms but in the risks they take and the barriers they break.

Their voices, their challenges, their triumphs—this is their story. (Click on each picture to read the interview!)

Angie Tijam-Tohid, ECD at Havas Ortega, 2024 president of the 4As Philippines Creative Guild

I've had to actively fight for that space, not because my contributions were less valuable, but because the dynamics weren't always conducive to ensuring a woman's perspective was heard or respected.

Kankan Ramos, managing partner at InvictusPH

By supporting and uplifting other women, I've not only found my own path forward but have also helped create a more inclusive and empowering space for future generations of women in marketing and advertising.

Mary Buenaventura, CEO of Omnicom Media Group Philippines

I believe the glass ceiling still exists for women but I am blessed to be in a country that celebrates women leaders in our industry.

Merlee Jayme, founder and chairmom of Jayme Headquarters and The Misfits Camp

I wanted to remind myself of these qualities every day when I took the chairmom title. I am a mother at home and at the same time at work. I want to instil the values we all grew up with, inspired by our very own mothers, into our everyday work.

Rizza Garcia, co-founder and ECD at Lennon Group

Sometimes, the same thoughts or statements are still perceived as more credible when voiced by a man. All this puts extra pressure on you to navigate how and when to speak.

Join us this coming 3 April for #Content360, an extravaganza centered around three core thematic pillars: Conquering Media Fragmentation; From Ideas To Impact; and Balancing Authenticity And Technology. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

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