Content 360 2025 Singapore
Shangri-La works with Klook to offer enhanced services and new campaigns

Shangri-La works with Klook to offer enhanced services and new campaigns

share on

Shangri-La Hotels and Resorts has partnered with Klook to offer enhanced services and launch various marketing campaigns in 2019.Under the partnership, Shangri-La Hotel, Bangkok; Shangri-La Hotel, Singapore and Kowloon Shangri-La, Hong Kong will be the inaugural hotels to debut the Klook concierge service, where guests can discover and book Klook experiences throughout their stay via a tablet at the hotel concierge, and redeem points via a QR code or e-voucher. In addition, members of Shangri-La’s loyalty programme can earn points for each experience booked through the Klook Concierge.To celebrate the partnership, Shangri-La will offer the members 100 Golden Circle Award Points on every booking on the Klook Concierge, while Klook will offer a platform-wide discount of 5% on its experiences until the end of next February.Also, all Shangri-La’s Golden Circle members have the option to redeem their points for selected Klook experiences in Singapore, Bangkok, Beijing and Shanghai in December 2018. This service will expand to more than 60,000 Klook activities and experiences in Q3 2019.In 2019, the travel platform will work with the hotel group to launch various marketing initiatives, making unique Shangri-La experiences available on the Klook platform."By delivering additional hotel and in-destination features, we are strengthening the value proposition for guests in line with their widening needs and giving them more inspiring choices during their travels,” said Irene Lin, Shangri-La executive vice president – marketing. “Collaborating with Klook will allow us to offer guests a deeper discovery of local experiences and we’re excited the partnership will open up many more memorable moments to guests in and beyond Shangri-La hotels worldwide.”‘The luxury traveller is more tech-savvy than ever as they are seeking smart, convenient, and cash-free solutions. We’re excited to be innovating on a series of initiatives with Shangri-La – Klook Concierge and Golden Circle redemption programme are just the start of an exciting partnership ahead," Anita Ngai, CRO of Klook, concluded.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window