Switching jobs? Here's the salary increment SG marketing folks can expect

Singapore's sales and marketing function is projected to receive a 3% to 8.5% salary increment this year. Meanwhile, salary increment with a job switch in this sector will see an 11% to 21% change, according to a 2022 APAC salary guide by recruitment agency Links International.

Marketing directors are expected to earn between SG$8k to SG$17k this year while digital marketing directors can expect a salary of SG$9.9k to SG$19k. Meanwhile, salaries for those in PR will range from SG$3.5k to SG$13.3k, while individuals in eCommerce will bring in between SG$4.1k to SG$13.3k this year.

Moving forward, there will be more emphasis on tech upskilling in 2022 as the Singapore government increases the availability of upskilling programmes to meet the potential issues of talent shortages in the tech sector. For example, the Singapore government partnered with Google for the SKills Ignition SG Programme which helps nurture local tech talent by teaching them digital skills, such as cloud technology and digital marketing through vocational and on-the-job training.

Meanwhile, digital marketing skills are still one of the most sought after in Singapore, as companies increase their online presence and investment on digital platforms. At the same time, the demand for junior to senior working professionals continue to be strong. Meanwhile, the growing Southeast Asia eCommerce industry is also helping boost Singapore's thirst for eCommerce talent. According to the report, the developing digital economy of Asia is offering significant growth for Singapore, leading to a potential shortage in talent.

With markets and borders reopening, Singapore is also expected to see an influx of international tourism, serving as a boost for businesses tied closely to tourism. According to the report, this also drives the need for sales professionals.

The local consumer market is also predicted to continue its recovery as the population receive their booster shots and the economy improves. Hence, Links International predicts that consumer confidence will be high and aim to reach pre-COVID levels.

Meanwhile, in January, the Ministry of Trade and Industry Singapore explained that the Singapore economy grew by 5.9% on a year-on-year basis in the fourth quarter of 2021, based on advance estimates. This was moderated from the 7.1% growth in the previous quarter.

On a quarter-on-quarter seasonally-adjusted basis, the economy expanded by 2.6% in the fourth quarter, faster than the 1.2% growth in the preceding quarter. For the whole of 2021, Singapore's economy grew by 7.2%, rebounding from the 5.4% contraction in 2020.

Photo courtesy: 123RF

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