SG content creators that aced the TikTok game in 2021

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TikTok has unveiled its Year On TikTok 2021, a year-end report that looks back on the trends, creators, movements and moments that made an impression on users in Singapore and around the world. Topping the list of popular local FYFaves videos - which are videos discoverable by users on the "For You" tab - is local TikTok user joelchoozw, who won the hearts of Singaporeans with a video of him and his father trying out the dance moves for this year's National Day Parade song.

Meanwhile, jazephua came in second for his rendition of an iconic scene in Netflix's Korean show Squid Game, with a.z.yx coming in third with a video of him attempting the photo crop challenge. He also came in fifth in the global ranking for popular FYfaves videos.

tiktok best creator

In the Powered by Joy category, which celebrates the most uplifting videos, TikTok user daddyming came in first on the Singapore ranking for his video meme on how to use chopsticks. User tutiandyuki followed closely behind with a cute cat video, followed by tigermiyaw in third place with his video featuring an iconic scene from the film The Little Rascals.

tiktok best of joy

When it came to the list of breakthrough stars on TikTok, father-son comedy duo Daddyming topped the local rankings once again. Meanwhile, arianteo came in second with a video on photo editing hacks, with jazephua's video on Squid Game coming in third.

tiktok breakthrough

Lastly, TikTok user thelifeofesy's video on how to stream live on the platform using a desktop ranked first for best local content made using TikTok's solutions. Coming in second and third were doujiang.youtiao and douglasokj, who, similarly, made a tutorial videos on using TikTok's PK Match feature and how to how to do a gaming TikTok stream respectively.

tiktok content with features

Doreen Tan, user and content operations manager, TikTok Singapore, said that it had been inspiring to see how the local community has continued to grow and support one another this year. "It's been inspiring to see how our community "In Singapore, we've seen trends start and spread across For You feeds across a vibrant range of topics from mental health to pop culture. We're humbled to see how much joy TikTok has brought our community this year, and we're excited to experience more incredible moments as we continue this journey together," she added.

According to a statement by TikTok, over one billion people turned to the platform this year. This comes as no surprise - a report by App Annie revealed that TikTok was the top breakout social app in the UK, US, and worldwide. It was also listed in the top five for breakout consumer spend and breakout monthly active users worldwide.

Vanessa Pappas, chief operating officer, TikTok, said that it has been incredible to see the depths of entertainment and creativity from the global community, and it is delighted to celebrate all the ways users have come together this year on the the platform. "There is something really special about the global community on TikTok that people just can't find anywhere else. For us, 2021 was a year for connection and we’ve seen people on TikTok laughing together, entertaining us, starting cultural phenomenons, and teaching us new things," she added.

Year on TikTok 2021 is based on internal research and trends analysis conducted from January to October 2021.

Additionally, while not on the list, TikTok user ramblingsanchez caught the attention of brands in October this year when he posted a video of himself eating broccoli with a whimsical request for brands: “A bunch of brand accounts should comment on this for no reason.” Surprisingly, many brands sportingly stepped up to the plate, fulling his odd yet simple request. The post had comments from a mix of global and local brands such as Amazon, lululemon, Trojan Brand Condoms, Nerf, Bumble, Levi's, Decathlon, Secretlab, Nando’s Singapore, Grab, and Razer, as well as content creator Ming and social media company SGAG. Even TikTok left a comment. Overall, ramblingsanchez's video had 13.9 million views, 2.3 million likes and 88,300 comments as of 8 October.

Photo courtesy: 123RF

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