7-Eleven unveils exclusive collection in celebration of Disney 100th anniversary

7-Eleven has partnered with Disney to unveil an exclusive Disney 100 "Match & Go" collection as part of Disney's 100th anniversary celebration.

Available from 26 April in Hong Kong and Macau, the collection features eight Disney and Pixar characters, including Mickey Mouse, Donald Duck, Sulley, Edna Mode, Chip ‘n Dale, Stitch, Lotso and Alien, who have all been transformed into 3-in-1 sets that can be attached to users’ bags or keys. They come in two different designs including the "Eco Tote Set" and the "Zip-Up Pouch Set." Each set comprises three unique items with different shapes, designs, and functions, together with a carabiner clip for easy attachment, according to the release. 

The "Eco Tote Set" includes a head-shaped pouch, an eco-friendly shopping bag, a card holder and a carabiner clip. The pouch features one of four characters – Mickey Mouse, Donald Duck, Sulley, or Edna Mode – and the shopping bag and special Disney 100th Anniversary cardholder are both decorated with fun Disney character patterns.

Meanwhile, the "Zip-Up Pouch Set" comprises a head-shaped pouch, a zipup pouch, a lightweight card holder and a carabiner clip. The head-shaped pouch features Chip ‘n Dale, Stitch, Lotso, or Alien, while the rectangular zip-up pouch sports a vibrant design created with an array of cartoon characters. The Disney 100th Anniversary special edition card holder showcases a silver cartoon character silhouette and the "Disney100" logo. The multifunctional trio of items can be detached, mixed and matched to suit different occasions.

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Furthermore, 7-Eleven has launched two limited edition special sets including the “Match & Go Magical Set” and the “Match & Go Wonders Set”. Each set contains four designated 3-in-1 Match & Go Sets. The “Match & Go Magical Set” contains the Mickey Mouse and Donald Duck Eco-Tote Sets, and Toy Story’s Lotso and Alien Zip-Up Pouch Sets. The “Match & Go Wonders Set” contains the Monsters, Inc.’s Sulley and The Incredibles’ Edna Mode Eco Tote Sets, and Chip ‘n Dale and Stitch Zip-Up Pouch Sets.

MARKETING-INTERACTIVE has reached out to 7-Eleven for additional information.

Back in January, 7-Eleven teamed up with Sanrio to unveil a set of four limited-edition collectible double wall glass mugs, celebrating Valentine’s Day. The "Love² Double Wall Glass Mugs" series featured four Sanrio characters including Hello Kitty, My Melody, Kuromi and Little Twin Stars. 

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