7-Eleven celebrates Chinese New Year with Sanrio-themed containers

As Chinese New Year is approaching, 7-Eleven has teamed up with Sanrio to present a lucky set of eight leakproof glass containers.

Launching on 11 January, the series feature eight Sanrio characters including Hello Kitty, My Melody, Kuromi, Little Twin Stars, Cinnamoroll, Minna no Tābō, Pompompurin and Ahiru no Pekkle. Fans can leap into the Year of the Rabbit with their favourite Sanrio characters and redeem the complete collection.

 The glass containers come in rectangular shape and round shape, and are ideal to store a variety of different items including festive treats such as New Year cakes, candies, melon seeds, candied lotus roots, nuts to share with friends and family over the holidays. The collection has incorporated some all-new design elements inspired by the unique geometric patterns and colours created by a kaleidoscope. Flower motifs and a different Sanrio character adorn each of the eight glass containers.

Furthermore, 7-Eleven has launched a special limited edition Chinese New Year box set. Two styles are available to choose, with each box set includes four selected leakproof glass container styles and two packs of ten lai see packet sets featuring Hello Kitty and Minna no Tābō.

MARKETING-INTERACTIVE has reached out to 7-Eleven for further information.

Back in November 2022, 7-Eleven dived deeper into sustainability by launching a series of Moomin-themed bags made with recycled materials, in the effort of contributing to sustaining the planet by offering eco-friendly products and reducing the carbon footprint at source. 

To further enhance DFI Retail Group's sustainability developments, 7-Eleven has created the first-ever eco-friendly bag series “Have a Moomin Christmas!” in collaboration with the Moomin, the renowned characters from Finland.

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