7CAFÉ and VERSUS partner up to unveil exclusive pop-up store in Central Market

7-Eleven’s own brand 7CAFÉ has teamed up with VERSUS, a South African sports sock brand, to launch an exclusive pop-up store in Central Market, bringing the message "Get Creative. Get Active. Get Greener Coffee" to life.

Available from 21 June, the pop-up store offers three sorts of 7-Eleven x VERSUS limited edition sports socks as well as an array of exclusive specialty drinks, aiming to boost visitors’ wellbeing and step up their game with an extra dose of style.

Each of the three sports sock designs showcases a different brand including 7-Eleven, 7CAFÉ and 7-SELECT. The socks also include unique elements and motifs to bring the brands' distinctive personalities to life.

The 7-Eleven design features our vibrant and iconic brand colours of red, green, and orange in a variety of bold and dynamic patterns. The 7CAFÉ design (pictured centre) features soft green tones with various plant patterns, showing the brand's commitment to protecting the environment according to its "Good Coffee. Now Greener” pledge. The 7-SELECT (pictured right) stylish blue, grey and black striped design is decorated with motifs of popular 7-SELECT products.

Don't miss: 7CAFÉ launches pop-up store in Mong Kok, debuts new logo

MARKETING-INTERACTIVE has reached out to 7CAFÉ for more information. 

Back in April last year, 7-Eleven launched a pop-up store for its sub-brand 7CAFÉ. Located at Mong Kok, the pop-up store offered new beverages and delivery services to offer greater convenience to customers, while it also contained a new logo to illustrate the new offerings of the brand.

According to 7-Eleven, the pop-up store 7CAFÉ+ showcases the brand's commitment to providing customers with "good quality and good value products." To better meet customers' needs, the brand allows customers to order food and beverages on DFI Retail Group's loyalty programme "yuu", with the delivery time being less than an hour.

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