SCMP names new global strategic business director

The South China Morning Post (SCMP) has appointed Lou Wee (pictured) as director of global strategic business. He will report to Kevin Huang, chief operating officer, SCMP.

Based in Hong Kong, this newly created position sits within the Post’s advertising and marketing solutions (AMS) business with the mandate to build and nurture long-term partnerships with global strategic accounts. In his new position, Wee will be leading the development of long term partnerships with global strategic accounts and the promotion of SCMP's integrated advertising suite, including content, events, data analytics and marketing solutions.

Wee rejoins SCMP after his move to VICE Media as vice president of sales and brand partnerships, APAC in 2022, having previously held roles of head of advertising sales for Hong Kong and regional markets as well as regional director of advertising and partnerships from 2018-2022 in SCMP. 

With over 15 years of diverse media and advertising experience acquired from Hong Kong and Singapore, Wee counts VICE Media, FOX Networks Group, CNBC and The Wall Street Journal, amongst his prior career appointments where he was responsible for advertising sales and partnerships.

“Wee’s rich industry and regional background aptly reflects the mission of SCMP’s global strategic business, which is to work with partners worldwide in targeting respective local markets across APAC and around the world where SCMP has audience reach while scaling their regional presences through our integrated marketing offerings in content, events and data driven advertising solutions,” said Huang.

“As our readers are a global community, the majority of which comprises the APAC market with a particularly strong presence in Hong Kong, Singapore and the rest of Southeast Asia, followed by the North America market, Wee’s homecoming highlights the Post’s robust regional position and strong confidence in Asia as a leading global hub for media and advertising,” he added. 

“Hong Kong holds a very special place in my heart - not only has it been my home base for the past eight years, I also owe much of the success that I enjoy in my personal and professional life to this city. My appointment and return to SCMP comes at an exciting point of the Post’s journey as it enters its 120th year of journalistic legacy, the reopening of Hong Kong to the rest of the world and a tech-forward next-phase which will continue to pave the way for SCMP’s leading role in the Asia media industry,” Wee said. 

Don't miss: SCMP tells the international story of Hong Kong through readers' lens

Most recently, SCMP has unveiled its Readers of SCMP Campaign, which tells the international story of Hong Kong through the lens of six readers from different walks of life who exemplify the defining qualities of the Post’s audience base. 

Central to the campaign is the message that great journeys start with anyone, anywhere, at any time. The Post amplifies this message by featuring the vignettes of six readers whose profiles epitomise the international story of Hong Kong in their “moments of creation”.

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