Samyang Foods Group rebrands to Samyang Roundsquare

South Korean instant food manufacturing company Samyang Foods Group has unveiled a new, rebranded identity as well as a new brand logo. The group and holding company Samyang Naturals Co. will now be known as Samyang Roundsquare, according to The Korean Economic Daily. 

According to media reports, the new label is a representative of the company’s new goal to provide nutrients for life and the future, as well as upholding its spirit of challenge and innovation. The company is reportedly also planning to reveal the company’s new direction across the board to accelerate its business portfolio diversification.

The company reportedly chose this new label as it reflects its new vision as well as represents challenge and innovation, two ideals the brand stands for. 

It was curated with the combination of the corporate vision of “Samyang”, which stands for enhancing the heavens, the earth and people, “Round” to stand for food that satiates the hunger of the mind and body while bringing people together, and “Square” to stand for science that enhances the quality of life via innovation and order, according to ET News.

Don't miss: South Korean brand Samyang Foods sets its sight on Indonesia market growth

Through this rebrand, the company hopes to push its upcoming sectors towards maximum growth and cement its standing in the global market.

The company will reportedly be launching a campaign to publicise the renewal of continuous improvement (CI) during the second half of 2023.

MARKETING-INTERACTIVE has reached out for more information.

The news comes shortly after Samyang foods announced that it will be investing 3.412 billion won into its subsidiary, Samyang Foods Indonesia. The investment aims to expand sales of the Indonesian company by establishing a sales corporation there, and has a predicted date of April 30 by which the acquisition is expected to complete, according to media reports.  The report added that Samyang Foods said that Indonesia accounts for 30% of exports in Southeast Asian markets.

Considering Indonesia’s predominant Muslim population, Samyang Foods obtained the Indonesian Ulama Council halal certification for its products in 2017. Ever since, Samyang Foods has exported only MUI certified products, pushing its presence in the local Indonesian market and increasing its customer base.

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