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Samsung names Tottenham Hotspur's Son Heung Min as its new brand ambassador

Samsung names Tottenham Hotspur's Son Heung Min as its new brand ambassador

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Korean smartphone brand Samsung has unveiled its newest brand ambassador, South Korean professional footballer and forward for the premier league club Tottenham Hotspur, Son Heung-Min.

According to media reports, on July 14, Son was spotted at Incheon International Airport donning a black smartwatch on his wrist. Samsung reportedly took to affirming that Son was wearing the Galaxy Watch6 that will be officially launched during Galaxy Unpacked 2023 commencing late July.

According to Korean Economic Daily, Samsung released a statement which said that Son will work as Samsung’s Galaxy brand ambassador and consumers can expect Son to be featured in upcoming ventures with Samsung.

Don't miss: Osim picks South Korean actor Hyun Bin as new brand ambassador

The South Korean professional footballer is no stranger fronting brands as he has been actively recruited as brand ambassador for brands spanning various industries. Luxury suitcase and travel bag brand TUMI recently appointed Son as its brand ambassador. In the campaign images, Son poses with a sleek TUMI suitcase with the caption “Essentially Beautiful. #TUMI19D.” Luxury fashion brand Burberry has also snagged Son as its brand ambassador.

Additionally, just this January, Son was appointed as AIA Singapore's first brand ambassador. As AIA Singapore's brand ambassador, Son encouraged Singaporeans to live better lives through the promotion of holistic wellness in three key aspects such as physical health, motivation and mental health, as well as financial health.

The news comes on the heels of wellness lifestyle brand Osim picking South Korean actor Hyun Bin as its new brand ambassador, according to the brand who posted images of the star on its website and released an exclusive interview with him. The actor is currently the ambassador for Osim’s uDream Pro wellbeing chair, which is Osim’s next generation flagship item.

According to AugustMan, Osim partnered with Hyun Bin because he possesses characteristics such as elegance and sophistication that are in tandem with the properties that the uDream Pro wellbeing chair aims to exude.

Related articles: 
PUMA names South Korean pop girl band IVE as new APAC brand ambassador
Boucheron names Han So Hee as first Korean global ambassador
Prada names K-pop group ENHYPEN as new global brand ambassador

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