Samsung Indonesia releases action film shot entirely on smartphone

Samsung's Galaxy Movie Studio has released a short film titled "Konfabulasi" shot entirely on the Samsung Galaxy S21 Ultra 5G. Done in collaboration with director Angga Dwimas Sasongko and actors Reza Rahadian and Dian Sastrowardoyo, Konfabulasi is a heist/action film that tells the story of Bilal and Marla, who are connected via a device to undergo a confabulation process. In psychology, confabulation refers to a memory reconstruction process done by filling in false memories that come from directions, statements, and guesses that make sense. Rahadian and Sastrowardoyo are also influencers for Samsung Indonesia.

PR agency Carl Byoir, a unit under Hill + Knowlton Indonesia, was involved in conceptualising, production supervision, and campaign amplification. Carl Byoir has been working with Samsung's Galaxy Movie Studios since its launch in 2020. With both parties now working together for the third year, H+K Strategies Indonesia CEO Marianne Admardatine told MARKETING-INTERACTIVE that it assisted the client in creating the right approach to create bigger impact and amplification for the campaign.

According to her, the film was created to show Samsung's product credibility and the company aims to be the industry leader in camera innovation by inspiring and enabling consumers to create movie-like content with its smartphone. Samsung said the film was recorded by optimising camera features, such as director's view and 4k recording. 

Miranda Warokka, IT and mobile marketing director for Samsung Electronics Indonesia said the innovation sophistication of the Galaxy S21 Ultra 5G is showcased through the film, signifying the smartphone's ability to produce interesting short films. 

Sasongko said filming the short film on a smartphone was a new challenge for him and an exciting one. He had to ensure that every scene, image and character delivery were on par with the results produced by a professional camera. "I am sure the Galaxy S21 Ultra 5G can be a mainstay for anyone to create movie-like content with epic results," he said. 

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