Samsung takes the Galaxy Watch Ultra through oceans and mountains in exhilarating film

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Samsung has launched a new global campaign to introduce its new Galaxy Watch Ultra, its first watch for extreme performance, powered by Galaxy AI.

Done in collaboration with BBH Singapore, the 30-second TV and online film highlights how the Galaxy Watch Ultra is the ultimate companion for any adventure, with the tagline: ‘Wherever life takes you, make it Ultra’.

The film follows an adventurer taking on the roughest terrains: cycling down sand dunes, swimming in the ocean, and hiking up snow-capped mountains. Throughout the various environments, the Watch Ultra maintains its quality and empowers him to perform in his professional life.

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Fittingly, the film’s soundtrack is a reproduced rendition of the classic love song, I Will Follow You by Ricky Nelson.

The campaign is set to run globally. It is supported by three online films which will air on YouTube, Instagram, Meta and X. The films aim to highlight the watch’s new features such as its military-grade durability, water resistance, and long-lasting battery life.

On social media, a series of quirky feature-led videos provide more information through situational demonstrations of the watch.

“Time flies when you’re having fun. Or making a campaign about an extreme watch. We’re thrilled to be a part of yet another flagship launch, and to build the ambition of Galaxy AI together with Samsung,” said Sascha Kuntze, BBH Singapore’s chief creative officer.

Previous campaign films produced collaborations between BBH Singapore and Samsung include its ads for the Galaxy S24 Ultra and Neo QLed 8K TV.

Last month, Samsung launched a summer-themed campaign to promote the Galaxy S24 Ultra, with an emphasis on fulfilling Gen Z’s travel desires.

The campaign welcomed a new generation of GenZ travellers who desire exotic adventures and new horizons, by using AI to power the way they photograph and experience their travels. Through a series of films, dynamic out-of-home displays, and social executions, the campaign spotlighted Galaxy AI features, such as Photo Assist, Instant Slow-mo, and Circle to Search with Google.

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