Samsonite SG named official luggage sponsor for Team Singapore at Paris Olympics 2024

Samsonite Singapore has partnered the Singapore National Olympic Council (SNOC) as the official luggage sponsor for Team Singapore athletes heading to the Paris 2024 Olympics. The inaugural collaboration marks a significant milestone for both organisations in their shared commitment to promoting and supporting local sports and athletes.

Through this partnership, Samsonite Singapore will equip all Team Singapore athletes with the EVOA Z Ivory Gold collection. This collection, exclusively designed for the team journeying to the Paris 2024 Olympics, features an aluminium logo bar with both the Samsonite and SNOC logos.

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"We are honoured to support our national athletes by providing them with premium luggage that reflects their esteemed image as representatives of our nation and enhances their travel experience," said Satish Peerubandi, vice president of Samsonite Southeast Asia.

Samsonite says the partnership aims to empower these athletes on their “journey to glory”, by ensuring that they are able to travel in style and confidence as they represent the nation on the world stage.

He added, “We are confident that it will serve our sportsmen exceptionally well as they embark on their journey to the Paris 2024 Olympics. This collaboration underscores our unwavering commitment to supporting the extraordinary talent and dedication of Singapore’s athletes. We extend our best wishes to Team Singapore and take immense pride in each and every one of them.”

“We appreciate Samsonite Singapore’s unwavering support for our contingent and look forward to a successful partnership together,” said Chris Chan, secretary general of Singapore National Olympic Council.

By sponsoring Team Singapore, Samsonite aims to contribute to Team Singapore athletes’ success and comfort, reflecting the brand's dedication to supporting sporting excellence.

Samsonite Malaysia was also recently named the official luggage sponsor for the Malaysian Olympic contingent as well.

As part of the partnership, Samsonite Malaysia will be equipping the athletes with its Samsonite Proxis collection, which comes in three colours: honey gold, black and petrol blue.

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