Ronald Lu & Partners appoints Gusto Luxe as retained communications agency

Architectural firm Ronald Lu & Partners (RLP) has appointed Gusto Luxe as retained communications agency for Greater China and Southeast Asia. 

The agency will work closely with the firm to develop communication strategies across the region to increase awareness for it. The scope of service includes executive profiling, corporate reputation, business-to-business communications and CSR and sustainability communications.

“With Gusto Luxe having the Asia-wide strategic experience and expertise in innovative communications, there was an obvious synergy with RLP’s brand of award-winning global projects with international partners," said Bryant Lu, vice president of RLP.

"We are confident that Gusto Luxe will elevate our presence and showcase our pioneering success in advancing the sustainable urbanisation of Greater China, as we resolve environmental, social and economic issues through design," he added.

With offices across Hong Kong, Beijing, Shanghai, Shenzhen and Guangzhou, RLP's most recent projects include the first carbon building CIC-Zero Carbon Park in Hong Kong along with the Xiqu Centre. Other projects include the Tencent East China Headquarters and China’s first transit-orient design development Tianhui todtown in Shanghai, and a sustainable development garden Guilin Integral. 

“It’s exciting to leverage our proven experience in design, CSR and corporate communications to support RLP to build a purposeful foundation to their region-wide communications strategy. We’re energised by RLP’s vision for the advanced green urbanisation in China and are delighted to be helping them
communicate their vision and expertise to new audiences in Asia through a robust communications strategy," said Nick Cakebread, founding partner of Gusto Luxe.

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