RMIT University picks new creative agency for SEA and Australia

RMIT University has appointed Dentsu Creative as its creative agency, after a public tender with of over 20 agencies. The remit covers Australia and Southeast Asia. With the new appointment, the education institution aims to drive its new strategy – "Knowledge with Action". This appointment marks the first time RMIT has aligned with one brand and creative agency.

The agency will play a key role in supporting RMIT’s brand in Australia, promoting its heritage as one of Australia’s original tertiary institutions.

RMIT University’s chief experience officer, Chaminda Ranasinghe said that Dentsu Creative’s passion and energy for the brand and willingness to build a true partnership were key factors in the decision.

“Dentsu’s truly global operating model makes them the perfect partner for us to drive growth into other markets and tell the RMIT story around the world,” he added. 

Don't miss: Cetaphil's parent firm hands creative remit to Dentsu Creative

Kirsty Muddle, the CEO at Dentsu Creative said that RMIT University is a key player in Australia’s heritage and its global reputation makes it a force within the education sector. 

“RMIT’s commitment to using its knowledge, skills and capabilities to make a difference in the world, Knowledge with Action, aligns perfectly with Dentsu Creative’s belief in sanpo yoshi, creating work that is good for business, good for people and good for society. Universities are Australia’s third biggest export, and RMIT is a major player in an economically important sector,” she added.

Dentsu Creative will also be responsible for building and strengthening RMIT’s presence in Vietnam as part of its country commitment which has seen the university invest in education, research, partnerships and campus infrastructure as Vietnam’s leading international university.

Dentsu Creative was officially formed in June last year, uniting 9,000 employees with its team of 37,000 Media and CXM experts working across the businesses globally.

Join #PRAsia on 2 November in Singapore and 8 November in Malaysia, connecting 100+ PR and communication leaders worldwide to share ideas, forge partnerships, and unlock endless possibilities.

Related articles: 
Dentsu Creative MY gets musical with its first foray into entertainment
dentsu unifies creative agencies to form global network Dentsu Creative
Jollibee Foods Corp hands integrated media remit to dentsu Philippines