RHB Banking Group cashes out big at #MarketingExcellenceAwards Malaysia

RHB Banking Group took home the prized title of “Marketer of the Year” at A+M's Marketing Excellence Awards 2021 with eight gold, 10 silver and three bronze trophies.

The bank impressed judges with several of its innovative marketing campaigns across several categories, such as Excellence in Advertising, Excellence in Brand Strategy, Excellence in Content Marketing, Excellence in Loyalty Marketing and more. Its top campaigns included "Ally Against Adversity" and "Ocean Harmony", each winning gold trophies in several categories respectively.

Coming in second place was luxury automotive company BMW Malaysia, which claimed a total of six gold, two silver and two bronze trophies for a range of campaigns, in particular, "Reengineering Experiential Automobile Commerce With World’s FIRST WebAR Showroom". The campaign took home gold for Excellence in Interactive Marketing / AR & VR as well as Excellence in Marketing Innovation.

Etika, Malaysia Aviation Group, Taylor’s University, Grab, Heineken Malaysia, PepsiCo (Malaysia), Tune Talk, Nippon Paint and P&G were some of the other standout brands of the evening, winning at least one or more gold each.

Check out the full list of winners here.

Now in its ninth year, the Marketing Excellence Awards 2021 was celebrated with a gala dinner at the Hilton Hotel, Kuala Lumpur. The gala and announcement had been delayed due to restrictions brought about by COVID-19.

Judged solely by an independent panel of esteemed industry leaders and updated each year with new categories that cater to the modern marketer, A+M's Marketing Excellence Awards has become the premier platform for brands to showcase their marketing excellence in campaigns across Malaysia. 

The A+M  team would like to extend a huge thank you to our entire judging panel for giving up their valuable time to thoroughly review and score every single entry.

Congratulations to all of our finalists and outstanding winners – we look forward to seeing more of your excellence at MEA 2022!