R/GA to cease operations in Singapore

Global creative innovation company R/GA will cease operations in Singapore, effective November 2025, a move that reflects the company’s shift to concentrate on its Technology & Creative Production Hub, where client demand is highest. 

In a statement to MARKETING-INTERACTIVE, Michael Titshall, CEO of APAC at R/GA said reinvention has always been core to how R/GA meets the needs of its clients and the market.

"As part of our renewed business strategy, we’ve carefully reviewed our Singapore operations and made the decision to pivot its role and refocus our efforts in Southeast Asia on our Technology & Creative Production Hub, where client demand is strongest," Titshall said. 

"Since becoming independent, we’ve continued to grow globally, building our capabilities in AI products, technology, and design, and recently completing our first acquisition of AI system design and development studio Addition, with more to come.”

MARKETING-INTERACTIVE understands that the team in Singapore was about 20 people strong and it worked with clients such as KFC. The Singapore office was led by Marianne Whitman as general manager and Krishnan Menon as managing director of SEA. 

Don't miss: R/GA appoints Ren Rigby as first global chief brand officer 

Globally, the company has made moves to double down on artificial intelligence with the acquisition of Addition. It also hired Guill Rodas as its chief technology officer for APAC to work alongside Ben Miles, chief design officer APAC. Rodas was brought in to shape brand experiences for the intelligence era and unify R/GA's technology practice across Southeast Asia, North Asia and Australia. 

In March this year, R/GA left the IPG family after 23 years. Led by CEO Robin Forbes and chair and global chief creative officer Tiffany Rolfe, R/GA partnered with private equity firm TrueLink Capital to buy back the business, positioning the agency for a new era focused on AI-driven innovation. As part of its independence, R/GA also announced a US$50 million Innovation Fund to invest in emerging technologies, acquire new capabilities, and expand its AI-led transformation services.

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