REV Media Group and Remix reshape affiliate marketing in MY with new solution

REV Media Group has teamed up with Remix to launch REV Affiliate+, an end-to-end affiliate marketing solution designed to help brands increase customer reach and sales through affiliate marketing in Malaysia.

Affiliate marketing, a global industry worth well over US$20 billion as of 2024, continues to be one of the most effective yet underutilised strategies for brands seeking sustainable sales growth. This partnership aims to change that by offering Malaysian brands the first-ever end-to-end affiliate marketing solution, covering set-up, recruitment, performance tracking, and growth – all within one package powered by REV Media Group and Remix.

REV Affiliate+ will offer participating brands access to an affiliate network and an ecosystem of publishers to drive traffic and conversions. This can be done on a single data-driven platform.

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Remix, which falls under martech company Involve Asia, will take charge of the technical and operational side of things. This includes implementing the programme and keeping brands engaged. 

On the other hand, REV Media Group will offer media exposure through its platforms which include New Straits Times, SAYS, OhBulan!, Viralcham, Berita Harian, and Harian Metro among others.

By combining REV Media Group’s extensive digital reach and influence with Remix’s expertise in affiliate programme management, this collaboration offers brands an opportunity to drive growth, engagement, and revenue through this high-potential marketing avenue.

“Affiliate marketing is a largely untapped opportunity for brands,” said Nicholas Sagau, chief operating officer, REV Media Group. "By combining our content platforms and audience targeting capabilities with Remix’s expertise in affiliate networks, we’re equipping brands with the tools to drive impactful, performance-based campaigns."

Chris Wee, chief digital officer at REV Media Group, added, “This partnership demonstrates our dedication to innovation and measurable outcomes. Together, REV Media Group and Remix are creating new opportunities for brands to achieve sustainable growth in a competitive digital market.”

René Menezes, executive director of Remix and the president and co-founder at Involve Asia, added, “This partnership marks a significant shift in how brands can harness the power of affiliate marketing. With REV Media Group’s unparalleled reach and our expertise in affiliate programme management, we are creating a solution that ensures consistent growth and maximised returns for our clients.”

MARKETING-INTERACTIVE has reached out to REV Media for more information.

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