Regal Hotels revamps all hotel websites with strong local HK element

Regal Hotels International has revamped all 17 websites of its subsidiary hotels as part of its ongoing plan to transform and innovate the brand.

In a conversation with MARKETING-INTERACTIVE, Philip Chau, vice president, group head of marketing, Regal Hotels International said the websites are designed with simplicity and visual impact in mind. "Today’s customers look for an enjoyable journey that is easy and quick. Therefore our approach leveraged a lot of visually stunning images, simple text, and graphical icons and elements," he added.

The homepages the websites for Regala Hotel and iclub feature the city skyline with a strong local Hong Kong element, a check by MARKETING-INTERACTIVE saw. Chau said this resonates with the Regal brand’s Hong Kong legacy. "Each brand is also designed slightly differently to represent its personality. The Regal and Regala websites are a bit classier and more sophisticated. The iclub brand websites are a bit more modern and vibrant," he added.

Commenting on the revamp, Chau said: “It is truly exciting to see the launch of our new websites. With a total of 17 websites, it is certainly no small task and is the product of hard work by the team. It is a carefully planned approach, to display a visual and impactful first impression, and at the same time showcase a very Hong Kong element that represents our brand’s legacy." 

Don't miss: Regal Hotels unveils new membership reward programme as part of digital transformation journey

This comes after the brand's recent launch ofMetaGreen metaverse and Regal Club loyalty programme. Back in May, Regal Hotels International introduced a brand-new all-in-one membership reward programme to elevate customers’ experiences.

Also known as “Regal Club”, the mobile app unifies its current memberships into an all-in-one platform, aiming to create an ecosystem that includes diverse businesses within the group and meet the needs of its customers in the digital age.

While in January, Regal Hotels Group tapped into the metaverse with a virtual land acquired at Mega City 2 of The Sandbox, a decentralised gaming virtual world and subsidiary of Animoca Brands. Regal Hotels is the first eco-friendly hotel built in MetaGreen, the first green metropolis in The Sandbox. The first phase of the development was officially launched on 12 January. 

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