Redress promotes secondhand fashion with annual campaign

Redress, the Asia-focused environmental NGO, has unveiled its eighth annual ‘Get Redressed Month’ campaign, taking place this May.

The campaign invites Hongkongers to take a closer look at how their wardrobes impact the environment and explore fun, creative and easy ways to make fashion more sustainable.

This comes as Asia is experiencing significant climate change impacts, with warming trends intensifying rapidly in recent years, according to the World Meteorological Organization. In Hong Kong, an average daily quantity of 402 tonnes of textiles were landfilled in 2023, equivalent to 17,480 suitcases of textiles discarded every day, which release methane as they decompose.

The campaign, themed “Your clothes, our planet,” together with this year’s visual, highlights the reality of extreme weather to underscore the urgent need to mitigate the fashion industry's environmental impact - an issue that Redress is dedicated to addressing by promoting a circular fashion economy.

Get Redressed Month 2025 will engage the community through a variety of impactful activities, including mass clothing drives, a “Sort-a-thon”, educational talks, and informative exhibitions, all designed to educate and encourage individuals to reconsider their wardrobe choices for a more sustainable future.

From 1 May to 16 June, the Hong Kong public is encouraged to join the following Get Redressed Month 2025 initiatives, featuring key activities such as dropping off unwanted clothing and accessories at any of the 70 public collection locations. These garments will be redistributed to charity partners, resold, or downcycled.

Consumers can discover the environmental impact of fashion with this interactive, multisensory exhibition from Redress, exploring the critical issues of overproduction and overconsumption while celebrating positive design solutions and opportunities. Corporate and community volunteers will sort clothes collected from the campaign for redistribution, resale at Redress’ pop-up store, or reuse through a network of partner charities.

Hong Kong residents can adopt other closet-conscious practices, such as making thoughtful purchases, properly caring for their garments, participating in clothing swaps, and opting for secondhand shopping. Redress also provides a comprehensive directory of secondhand clothing shops in Hong Kong on its website, along with a variety of additional resources.

“Fashion is one of the most polluting and energy-intensive industries, significantly harming our planet and driving climate change at an alarming rate,” stated Christina Dean, founder and board chair of Redress. “Addressing the fashion industry’s carbon footprint has never been more crucial. We aim to inspire collective action, demonstrating that even small, conscious shifts in behaviour can yield powerful impacts on our planet.”

Since its inception in 2018, Get Redressed Month has driven significant sustainable change across Hong Kong, empowering the community to take action. Last year alone, 99% of the 17 tonnes of unwanted clothing collected during the campaign were successfully redistributed, according to the release. 

Schools will also play a vital role in this movement, with students - who will become the future pillars of society - participating in Get Redressed Day by wearing second-hand clothing for a day or hosting mini pop-up shops featuring clothes collected at their schools.

Inspired by Hong Kong’s unusually prolonged typhoon season and the increasing frequency of severe storms globally, an eye-catching image of a clothing typhoon over Victoria Harbour has been launched to amplify the campaign and raise awareness, as well as to inspire Hongkongers to make mindful changes to their clothing habits.

The campaign is made possible through the support of major sponsor, Swire Properties, Redress’ logistics sponsor UniGroup, alongside PR partner FINN Partners and bronze sponsors Crystal Group and KPMG. 

May Lam-Kobayashi, deputy director of public affairs at Swire Properties, added, “Get Redressed Month offers our team an exceptional opportunity to champion sustainability in fashion. We look forward to the annual Sort-a-thon, where we can witness the inspiring transformation of clothing waste into valuable resources. As the major sponsor of Get Redressed Month 2025, we are proud to provide our venues to support this initiative. Furthermore, the active participation of our dedicated community ambassador team highlights our unwavering commitment to this important cause.” 

MARKETING-INTERACTIVE has reached out to Redress for more information.

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