redBus targets common pain points of MY travellers with new campaign

Online bus ticketing platform redBus has launched a new campaign that aims to redefine the convenience of travel for Malaysians.

Titled Jalan Mudah Ada dengan redBus or There’s an Easy Way with redBus in English, the campaign consists of two short films that were created in collaboration with Accenture and LightFlux Productions.

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The first video follows Daniel, a working adult who endeavors to impress his office crush after she suggests a spontaneous trip to Malacca. As viewers are brought into Daniel’s brain, we realise that he is weighed down by the thought of long queues to buy bus tickets.

However, the chaos subsides when his office crush interrupts his thoughts and suggests using the redBus app to highlight the platform’s convenience.

In another short film, university student Sarah forgets that she has been tasked with planning her group photography assignment.

As viewers are also brought into the inner workings of Sarah’s mind, we witness how she begins furiously calculating the cost of trips to various destinations such as Penang and Malacca.

Sarah’s stress and frustrations then dissipate when her friend introduces her to redBus which transported them on a bus when they clicked on a coupon.

“We’re excited to unveil Jalan Mudah Ada dengan redBus campaign. It's a testament to the dedication we have towards making travel seamless, convenient, and affordable for Malaysians’’ said Pallavi Chopra, chief marketing officer of redBus.

”In a world where time is of the essence, redBus stands out as the ultimate shortcut for hassle-free travel,” added a statement by the brand.

“It goes beyond being a mere bus ticketing app; redBus is a life hack that allows users to skip lines, avoid inconveniences, and choose preferred seats effortlessly, all while ensuring affordability,” the statement also added.

While this campaign addresses the common pain points of Malaysian travellers, redBus also recently launched a digital campaign targeted at consumers who are avid Instagram users.

The platform used Instagram trends such as customised Instagram Story templates, as well as a travel background randomiser to engage with Instagram users. Additionally, redBus created a travel quiz which users can stand to win rewards from.

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