Red Havas brings under one roof global PR capabilities, eyes expansion

Red Havas, the global micro-network of Merged Media agencies, today announced the addition of Red Havas Spain, Germany, China, Italy and France. This strategic move brings these teams together with Red Havas offices across the US, Australia, Singapore, Vietnam, the Philippines, Indonesia, UK, and Dubai for seamless integrated programs across four continents. The agency plans on further expansion throughout 2021 and 2022 and will partner with the other Havas Group specialised PR assets where needed to address client needs.

Since its launch in 2019 and subsequent Red Havas Health launch in 2021, Red Havas has been mobilising its PR offering across the Havas Group. Key client wins over the past year include Jaguar Land Rover, Adidas, ManpowerGroup, Novartis, United Nations Refugee Agency (UNHCR), Skillsoft, Sportline, AU10TIX, Likewize, Far East Hospitality, Changi Airport Group, Beiersdorf (Elastoplast and Nivea) and Janison.

“The combination of a global pandemic along with the political and social atmosphere of the last two years not only left a dramatic imprint on global society but has dramatically and permanently changed the way people around the world consume media and content,” said James Wright (pictured), global CEO of Red Havas and global chairman of the Havas PR Global Collective. “We are now living in an era where consumption is more global, more diversified, more simultaneous and at higher volumes than ever before across platforms. In response to this, brand demand for seamless and integrated communications across multiple platforms and regions continues to grow at an exponential rate. This expansion better positions us to bring the future of PR and communications to our clients anywhere and everywhere.”

Red Havas will also enjoy the benefit of the backing of Havas Health & You, under CEO Donna Murphy, and the global footprint and expertise of Havas Creative Group under its Global CEO Chris Hirst. The consolidation of these assets will allow the network to operate in a unified way across its seven disciplines around the world: health and wellness, corporate PR and reputation management, technology and e-commerce, consumer and lifestyle, automotive and mobility, travel and hospitality, and internal communications.

In Singapore, Red Havas, saw the promotion of Kenny Yap in July this year who has been credited in playing a key role in transforming the integrated business unit of the Havas Group.

The appointment comes shortly after the agency reported chalked up double-digit revenue growth in the past 12 months, adding new local and regional clients such as FairPrice Group (FairPrice, Finest, Unity and NTUC Membership), Far East Hospitality, SingPost and Ferrero Group to its portfolio. The agency said that currently, 75% percent of its client’s are full-service retainers covering PR, social media, content, influencer and social performance marketing services.

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