PUMA’s first-ever preview party in Philippines wows with star-studded runway show

German sports brand PUMA has officially marked its presence in the Philippines with an exclusive preview of its autumn/ winter collection, paying homage to the streets of Manila, its first invite-only preview party in the country.

The show aimed at highlighting the different stories of Pinoy bravery witnessed on the streets and attendees were wowed with the star-studded runway which saw former motorsports and racing driver Marlon Stöckinger, Miss International 2016 Kylie Versoza, and actor Daniel Matsunaga gracing it. 

Commenting on the campaign, Paolo Misa, country manager of PUMA Philippines, said, “The Philippines, being a nation of loyal sports fans and fashion-savvy consumers, has so much potential and presents a lot of wonderful opportunities for the brand. This was a major factor in our decision to come in stronger as a full-on subsidiary and increase our presence in every aspect of the business.”

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The line featured a variety of activewear for the sporty and fashion-forward Filipinos. The brand's first-ever fashion show included Filipino game-changers, movers, and disruptors who embodied the FOREVER FASTER brand tagline and the brand's four fundamental principles of bravery, confidence, determination, and joy.

MARKETING-INTERACTIVE has reached out to PUMA for more information.

PUMA first launched its Forever Faster concept store back in November 2022. Located on Ayala Avenue in Manila’s CBD, Makati, the brand said that the launch aims to showcase PUMA’s brand spirit of infusing sports into daily lives. A month later in December, the brand opened its biggest store in Philippines located at SM City North EDSA.

As part of the brand’s expansion plans in Philippines, PUMA named basketball player Kai Sotto as its first-ever Filipino brand ambassador. PUMA revealed this partnership during its recently concluded preview party. The announcement received overwhelming response. A check by MARKETING-INTERACTIVE saw over 17K of likes and more than 200 comments praising this partnership in Sotto's Instagram post. 

Joining NBA standouts such as LsaMelo Ball, Kyle Kuzma, Dennis Schroder, RJ Barrett, Deandre Ayton, and Marcus Smart as part of PUMA’s growing roster of basketball athletes, the 20-year-old Sotto is regarded as one of the best players from the Philippines and one of the best basketball prospects in Asia. He has a sizable fan base among Filipino basketball enthusiasts all over the world. His association with PUMA is expected to increase the company's visibility in the basketball world and appeal to young customers who connect with his skill, personality, and sense of style.

PUMA also welcomed Sotto as its newest global ambassador with a dedicated page on PUMA Philippines website. Fans can now visit the page to see Kai’s favourite PUMA collections.

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