Prudential Singapore picks GOODSTUPH as new social media agency

Insurance corporation Prudential Singapore has named social media agency GOODSTUPH as its social agency on record for a tenure of two years following a three-way pitch.

The agency will work on 'always on' retainer work as well as ad hoc campaigns that come its way such as the Prudential Singapore Criterium, according to Pat Law, founder of GOODSTUPH. 

Don't miss: Prudential SG looks to change perceptions around financial planning with new exhibition

"Being chosen by Prudential Singapore is an unparalleled honor. At the core of our agency lies a passion for weaving hyperlocal and impactful creative tales," said Evonne Loke, business director of GOODSTUPH Singapore. "We're both deeply honored and invigorated to synergise with Prudential's vision. As we set sail on this new venture, we reaffirm our dedication to amplifying Prudential's brand legacy."

The news comes shortly after Prudential SG looks to change perceptions around financial planning with new exhibition (“ALT”) in its newest campaign, 'Life in a Flash', as it looks to change perceptions around financial planning. 

The campaign began with a unique pop-up exhibition, featuring artwork that’s been printed using a never-before-seen technique produced by a Japanese print production company. By simply taking a photo using flash, the pictures magically change to reveal how life could change if people changed their financial behaviours.

Each artwork was also produced in collaboration with local artists Mindflyer, Ben Qwek, and Puffing Muffin to speak about finances in an unconventional way.

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