Prudential extends Pulse app to Hong Kong, offers free COVID-19 coverage

Prudential Hong Kong has extended the "Pulse" app's service to the territory, offering multiple features to help customers monitor their health and provide extra protection for Hongkongers in the fight against COVID-19.

The Pulse app incorporates an AI-powered chatbot through which users can get localised yet clinically-validated information and recommendations over symptoms. The function offers users a better understanding of worrying symptoms and directs them to seek further advice from healthcare professionals.

A digital questionnaire is also included in the app. By answering questions about lifestyle, diet, mental health, medical history, and family history, users can get a health report and insights into long-term disease risks. Other features include a hospital guide with real-time information about the accident and emergency service and an air pollution index. Additionally, users can actually use the app to build a realistic 3D representation of their bodies.

"Leveraging cutting-edge AI technology, Pulse will enable and assist citizens to proactively manage their health needs across the three key phases of their health journey – prevention, postponement and protection," said Priscilla Ng, chief customer and marketing officer of Prudential.

"Through Pulse, we will be putting an accessible and affordable health service into the hands of every person, by combining human expertise with the power of technology. Without leaving home, users can take advantage of the 24/7 self-service to access useful health and wellness insights and information based on their personal needs," she added.

To celebrate the Pulse launch in Hong Kong, Prudential Hong Kong is providing free COVID-19 protection through the app. After registration, customers can get 45-day insurance protection against COVID-19. Prudential first launched the Pulse app in Malaysia in 2019. 

“Due to the continued spread of COVID-19 around the world, Hong Kong’s socio-economic development and people’s livelihood have been severely impacted. Standing by every citizen through each challenge, Prudential (Hong Kong) is sparing no effort to provide peace of mind to our people as we battle the epidemic together," commented Derek Yung, CEO of Prudential.

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