Pret A Manger picks new social media agency for HK

Pret A Manger has appointed Branding Records as its social media agency for Hong Kong. The appointment will last for 12 months.  

Under the partnership, Branding Records is responsible for supporting Pret in curating creative content on social media by making sure the content it produces fits the brand’s target audience, as well as keeping up with industry trends and exceeding expectation.  

Branding Records was chosen because of its outstanding creative work and professional and experienced account servicing and digital team. The brand wishes its content to be more localised and attractive to cut through the clutter. 

In a conversation with MARKETING-INTERACTIVE, Jacopo Pesavento, CEO, Branding Records said no pitching was involved as the client was impressed by its previous work done for similar industry clients. 

“Our unique selling points are our capability to localise content, yet finding a balance between global brand guidelines and localised preference. i.e. Our work for Venchi Hong Kong especially stood out for them,” he said. 

Their first work was to create a Year of the Dragon social post on Instagram and it has been out since 10 February 2024.  

Pesavento said: “We are thrilled to collaborate with such an iconic brand, joining forces to curate compelling content that resonates deeply with our Hong Kong community, fostering meaningful engagement and lasting connections.” 

Don't miss: Pret A Manger unveils new brand purpose and identity

Back in 2022, Pret A Manger revealed a new brand purpose and visual identity to highlight its move into new global markets and its continuous digital transformation.

The brand’s new purpose is ‘To make every day a little bit brighter’, with a vision to “spread joy at every interaction with the brand”. It is also shown along with a new tagline: ‘Pret. Makes every day’. The company said the tagline has a “dual meaning”, designed to both reinforce the fresh and handmade nature of its products, and comply with the role Pret plays in its customers’ daily routines.

Meanwhile, Pret’s new branding, which was co-created with creative agency JKR, is designed to be more “accessible, uplifting and welcoming”, as well as “fresh, contemporary and distinctive”.

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